Toyota has been actively teasing the 2024 Toyota Tacoma for a few weeks and now, it seems, a member of the r/ToyotaTacoma subreddit may have found a copy showing the whole front end of the new truck. While we can’t 100% verify it, this seems to match other teasers. If it’s real, it looks good.
In his Reddit post, which has over 1,000 likes and 250 comments, redditor Slavatheshrimp describes how “his friend” got ahold of the image, writing:
My friend found the new Tacoma photo on Toyota’s website. He used old years image links and tried all the version numbers. If the url responded 200 == valid link otherwise 403. Enjoy.
The direct link to the image is dead, but it makes sense that images might be loaded onto a staging site somewhere that’s not yet public and that Toyota would use the same naming convention, just with “MY20” (i.e. Model Year 2020) turned into “MY24.” Other people on reddit seem to have been able to reproduce the image, though now it’s gone. This makes it impossible to be 100% certain.
It appears to also look almost identical to patent drawings:
And the teasers:
Again, maybe this is not it! We don’t know for sure, but we’ll find out when Toyota shows it officially on May 19. The MotorTrend render looks pretty spot on; I bet that’s derived from the patent drawing shown above.
If this is real, what do you think?
UPDATE: A Toyota spokesperson had this to say:
“We are excited to see the enthusiasm around the new Tacoma and we are looking forward to the official reveal on May 19th.”
Is it still going to have drum brakes and a low H-point where it feels like you are sitting on the floor?
Looks great! This TRD Pro version is going to sell out instantly. I think my next truck will be one of these but hybrid, in the next 5-8 years or so.
I feel like the Texas ethos has really had an impact on Toyota North America’s designs since they moved to DFW.
Whenever I see a photo of someone in the driver’s seat of one of these new truck designs, it confirms that no one can actually see over these massive, bulbous, squared-off hoods. Skipping over the anti-social implication of such things that we’ve all sort of beaten to death (for good reason), it seems like this wouldn’t be a great thing for off-roading.
As someone who recently had a Tundra TRD Pro with the excessive and useless fake hood scoop, can confirm. Over-hood visibility is absolutely terrible, and it’s abjectly spooky to off-road without forward-looking cameras.
FF to a few weeks ago, when I took the Rivian for an off-road adventure. Much better visibility, and the front-facing camera was clutch in a few situations.
It’s really busy but to me looks way better than the lumpy half-curved designs that have been served up since 2004.
Also yay, a king cab with a better bed will be available. Crew cabs on this size truck are idiotic.
Keeping up Toyota’s proud tradition of making its trucks uglier with each new iteration I see.
That said, if the powertrain options are decent, I’d consider it.
2.XL (X=3? maybe it was 6?) turbo 4 from the NX350 is expected to be the only engine option. Hybrids and EVs may follow. A quality electrification scheme in the mid-size segment would change the game; but it’s Toyota, so don’t expect innovation. Agreed 100% on the ugly, but I don’t think any of the options on the market are very good looking, and all for different reasons.
If that is it, it looks like the designers didn’t know when to stop.
Too much everything, everywhere.
Busy Body. That’s my terse hot take.
I don’t mind it but it’s still too big and too angry. I’m more excited for the new 4Runner which I assume will be here by 2030…
Why did Toyota retain that phonetically awful TRD designation? Although, I’d say it’s apt in this case: turd indeed.
I’m not sure. It seems like GR has more or less taken the spotlight at this point and most of the TRD stuff is pretty half assed anyway. They might as well make it all GR and milk the ridiculous amount of hype those products have generated on social media for all its worth.
TRD is almost entirely another shallow display of contempt for Toyota’s prospective consumers. Pretty much just stickers. Kinda like how the drum brakes are “for towing” despite the Tundra and 4Runner, etc. all getting discs.
Doesn’t look bad, but I was hoping for less angry styling. It’ll sell well though.
have you seen a truck in the last decade? u mad?
make it suitably tall for all of the off road posers out there. Those folks are the ones that spend the big bucks.
I wonder if Toyota will continue the Tactical Color Palette® of MRAP Beige and AC130 Gray.
To me it looks like the hood height was raised excessively, but likely this is the TRD version and that was done for style, so hopefully the regular Tacoma won’t have such a high, view obstructing hood.
I gotta say, if that’s it, then thankfully Toyota didn’t ruin the Tacoma by trying to make it look like an American truck.
I miss when Tacos were reasonably sized.
This is definitely more of a burrito.
just call it a soft taco and there you go!
Isn’t there a rumor they are going to make a smaller truck class?
Probably more of a Pickup (Like the Maverick) than an actual Truck.
Is that a lightbar underneath the name on the grill? I hope not, it’s bad enough the yahoos out here leave them on when driving at night, blinding everyone.
Looks more like one of those silly led lights for style.
Meh. A tundra left in the dryer too long. Agree with Half, looks needlessly angry – seemingly a prerequisite for all new trucks (“LOOK AT MY WINGSPAN! I WILL DESTROY YOU!”). Plastic flares belong on rusty fenders to hide the shame, on a new truck (around here after a few salt-laden winters) will promote said rusty fenders. And like all new trucks you now need a stepladder to clear snow off the windshield. If this thing is actually offroad, here in the northeast with our narrow, alder lined trails & goat paths, all that plastic will get tired looking very quickly.
I think it looks excessively aggro, like almost all recent cars and trucks, and also like it’s borrowing some of the less-attractive aspects of the Tundra’s design language. Mind you, I’m thinking that photo is probably the TRD Pro version, which will be the most aggro trim level.
BUTCH IT UP NO ONE NEEDS TO KNOW YOU HAVE A DESK JOB
Well…it looks like a Tacoma!