Toyota invited hundreds of journalists from around the country to an absolutely absurd event in California. At the shindig are 1. The never-before-seen Toyota 4Runner. 2. The new Land Cruiser (first-ever press-drive) 3. The new Toyota Tacoma Hybrid (first-ever press-drive) — TRD Pro and Trailhunter 4. The new Toyota Camry (first-ever press-drive) 5. The new Toyota Crown Signia (also a first-ever press-drive). It is the single most important Toyota event, possibly ever, with not just a massive debut in the 4runner, but the very first opportunities to drive some hugely popular, high-volume enthusiast vehicles. Here, let me show you what it’s like.
Usually, when an exciting vehicle comes out, automakers invite a bunch of journalists, and we spend a full day driving that car and evaluating it. Toyota did something different.
Instead of a two-day event for a single car, the company organized a two-day event for five cars, four of which we can drive. Those cars include:
- The new Toyota Land Cruiser
- The new Toyota Tacoma Hybrid (including TRD Pro and Trailhunter)
- The new Toyota Camry (I’m sitting in one now as I type this)
- The new Toyota Crown Signia
On top of that, the event includes the world debut of the new Toyota 4runner.
That’s one huge debut, three huge first-drives, and one Crown Signia. Things are wild, here. There are loads of journalists, all trying to make sure they get enough content for each car.
I, in a stroke of genius, hired a secret weapon:
Hello from California, where I’m doing work for some friends pic.twitter.com/m3yeDHhaUO
— Alanis King (@alanisnking) April 8, 2024
Check out these cars we’re driving. Look at all these TRD Pros:
Here’s the off-road trail I got to drive the Trailhunter on:
Check out all these Land Cruisers:
Here’s the new Camry, an all-wheel drive fuel-sipping cruiser:
And here’s the new Crown Signia, the crossover version of the Crown:
That’s a lot of cool cars.
I’ve already seen the new 4Runner; we’ll have it on this website tonight at 10:15 eastern Time, so get ready, because it’s actually legit.
Embargoes for the other cars are as follows:
o Land Cruiser – April 16, 2024, 7:00 AM EDT
o Camry – April 18, 2024, 7:00 AM EDT
o Tacoma HEV – April 23, 2024, 7:00 AM EDT
o Crown Signia – April 25, 2024, 7:00 AM EDT
I’m writing up Land Cruiser and Taco; Alanis is on the Camry and Crown Signia.
Get ready for some reviews of some cool cars.
https://www.instagram.com/reel/C5jwPriP6xO/?igsh=MzRlODBiNWFlZA%3D%3D
It’s interesting that Toyota tested the Trailhunting waters with the Tundra Trailhunter concept, and then that model seems to have fallen down a well.
GR Corolla? Aygo X? Any hints?