The 2024 Toyota Prius Is Over $5,000 Cheaper Than A 2001 Prius, How Much Better Is It?

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In the early days of hybrid cars, the Toyota Prius stood out as an icon. It was heralded as the harbinger of a new green revolution, with celebrities jumping on the bandwagon to showcase their green credentials. It was also derided by the gas-guzzling set as a virtue-signaling nonsense car and a black mark on combustion’s good name. Hybrids were a hot-button issue, and the Prius was at the center of it.

Fast forward to today, and hybrids are common, and even dominating in some sectors. Meanwhile, the fifth-generation Prius is racking up sales with a sleek new look and a plug-in hybrid option. I decided it was time to compare the Prius of today with the awkward model from before the craze.

We’re going to dive into the figures and see just how far the Prius has come from its early days. We’ll examine whether the Prius is still a smart, economical option, and how it’s position has changed over the years. Calculators at the ready, let’s go!

Photos Toyota Prius 2000 1
Remember sedans?

PRICE: 2024 Prius v. 2001 Prius

The 1997 Toyota Prius was effectively a new class of car entirely, and was the first modern hybrid car on the market. However, it would only reach North America in late 2000, having just been beaten to the US by the original Honda Insight. It sold for $19,995, which pencils out to $36,407 in 2024 dollars. As a guide, Corolla cost just $13,753 for the 2001 model year, or roughly 25,042 today. In that year, the US median family income was $42,228 in 2000, equivalent to $76,890 today.

Prius Brochure

The 2024 Toyota Prius starts at $29,840 by comparison. That’s quite a bit cheaper than the original 2001 model, leaving the two virtually lineball after 23 years after accounting for inflation. Median family income was $74,580 in 2022, the closest year that the Census Bureau has released data for. Adjusted for inflation in the last two years, it’s equal to $79,083 today.

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Fundamentally, the price of a Prius has changed for the better in the last 23 years, and median incomes are ever so slightly up. Price-wise, the Prius is a good a deal now as it was then. It’s always been a costlier option than conventional ICE-powered vehicles, though the idea is that greater fuel economy would offset the higher purchase price. However, appealing to the customer’s wish to reduce their carbon footprint has often been a bigger selling point for Toyota’s hybrid offering.

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POWER & WEIGHT: 2024 Prius v. 2001 Prius

Let’s talk propulsion! The 2001 model used a 1.5-liter four-cylinder gasoline engine. It was capable of running on the Atkinson cycle, where variable valve timing was used to hold the intake valve open longer, which lets some air flow back into the intake manifold during the traditional compression stroke. This cuts the effective compression ratio of the engine while leaving the expansion ratio intact, and due to fancy thermodynamic reasons, improves efficiency at the cost of some power. The power tradeoff doesn’t matter so much when you’ve got an electric motor to fill in torque and add power. The Prius started the trend of hybrids using Atkinson cycle engines, and many later hybrids followed in its footsteps.

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The original Toyota Hybrid System was the predecessor to Hybrid Synergy Drive seen in later models.
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Unlike the Honda Insight, Toyota never offered a manual Prius. The hybrid drivetrain relied on a CVT instead.

The 2001 Prius netted 70 horsepower and 82 foot-pounds of torque from its gasoline engine. Meanwhile, the electric motor could put out 44 horsepower at maximum, along with a mighty 258 foot-pounds of torque right from zero RPM. The motor was powered by a relatively low-tech nickel-metal hydride pack of just 1.78 kWh capacity. Set up in a parallel hybrid configuration, either the motor or gasoline engine could drive the front wheels. The electric motor also provided regenerative braking to recharge the battery. Peak combined output came in at 101 horsepower. Meanwhile, the model weighed in at 2,765 pounds.

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Like so many modern Toyotas, the engine bay is not particularly attractive in the new Prius.

The newest Prius debuted in late 2022, and no more would it make do with limited power figures. The 2024 model instead rocks a 2.0-liter four-cylinder engine good for 150 horsepower and 139 foot-pounds of torque on its own. With the addition of two electric motors, it delivers a combined output of 194 horsepower. Those were entry-level sports car numbers back in the day, and now you’re getting them on one of the most famous “green” cars of all time. You can also upgrade to a heavier all-wheel-drive trim which gets a rear electric motor, with a small bump in combined output to 196 horsepower. Curb weight is 3,199 pounds.

The Prius Prime is the plug-in hybrid model, and it’s even more impressive. It has the same 2.0-liter engine, but gets more powerful motors and a larger 10.9 kWh lithium-ion battery. The combined output is an impressive 220 horsepower. However, the Prius Prime does pay a weight penalty, coming in at a heftier 3,536 pounds. It’s also only available in front-wheel-drive form.

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The Prius Prime is no better.

The 2001 Prius achieved a power-to-weight ratio of 0.036 horsepower per pound. Meanwhile, the new Prius offers 0.061 horsepower per pound, while the Prius Prime dials in at 0.062.

Naturally, the higher power output of the current Prius nets serious gains in the real world. Where the original Prius took over 13 seconds to hit 60 mph, the new model will do it in just 7.1 seconds. The Prius Prime is even quicker, making the sprint in just  6.7 seconds. That’s equal to a 2005 Mazdaspeed Miata—the one with the turbo! The Prius Prime is so good, in fact, that it can beat the 2001 Prius on electric power alone—achieving the dash to 60 mph in 11.7 seconds according to Car and Driver.

Economy: 2024 Prius v. 2001 Prius

But what of the Prius’s key feature—fuel economy? Well, the original Prius achieved 41 miles per gallon as per current EPA rating guidelines. That was a nice leap over the 30 mpg achieved by the contemporary Corolla.

The new Prius is altogether more capable though, delivering 57 mpg combined. The Prius Prime is a more complicated proposition, by virtue of its ability to run up to 44 miles on electricity alone. It achieves a rating of 114 mpg-e from the EPA, or 48 mpg relying on gasoline alone. The latter figure is likely lower given its weight penalty to the standard Prius. As a guide, a 2024 Corolla Hybrid will deliver 47 mpg combined. That pencils out to using approximately 0.3 gallons more gas than the Prius over a 100-mile drive.

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Click to embiggen

Options: 2024 Prius v. 2001 Prius

When automakers are releasing something out of left field, they like to keep the options list tight. If initial sales are low, having a huge amount of variants and options adds unwelcome costs. For the launch of the Prius in North America, Toyota indeed kept things simple. It was well-equipped from the start, with keyless entry, alloy wheels, air conditioning, automatic climate control, power windows, and ABS as standard. It rocked an AM/FM cassette unit, but you could upgrade to a CD player if so desired. A navigation system was also available.

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“Very oughts.” One suspects there are only a handful of cars that got both GPS navigation and a tape deck.
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 Premium 2024 models get the bigger infotainment screen – such is the way. Will today’s Prius interior have aged better 25 years from now than the original car’s has in the 25 orbits of the sun since the Prius debuted? We’ll see.
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Color options on the original Prius were a little different.

Today, the Prius is a well-established model with a rich assortment of trims. Still, the base models are well-equipped. You get six USB-C ports for charging, push-button start, and an 8-inch infotainment screen with wireless Apple CarPlay and Android Auto. You also get a backup camera as standard, along with the Toyota Safety Sense collision warning system.

Prius Colors
The new Prius has a relatively conventional color palette.

You can upgrade the Prius substantially if you so desire, too. Higher trims get a 12.3-inch infotainment screen, premium JBL audio, and a panoramic 360-degree view camera system. Other available equipment includes a glass roof, digital rearview mirror, and heated front and rear seats. There’s also the ability to upgrade to electric all-wheel-drive, with 2024 Prius models able to be configured with a rear motor option. However, the plug-in hybrid Prius Prime doesn’t offer that choice.

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Where the original Prius featured a digital dash, the current model has a fully graphical LCD screen for the instrument cluster.
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As with the first Prius, the new model features feedback for the driver on the usage of the hybrid system.

Stepping Up

Ultimately, the new Prius is a bold step forward over the original model. Since its launch, it was a gas-sipping hero for the environment, which prioritized function over form. Today, it’s a stylish street crawler with good economy and good power.

Realistically, buying a Prius today gives you a lot more than you got in 2001. You get an altogether more complete car that’s faster and better looking to boot. The better fuel economy is money in your pocket, too. To say nothing of the convenience of wireless phone charging, modern infotainment, and all the other comfort features available on the new one. Fundamentally, none of this is revolutionary, it’s just a sign that the Prius is absolutely moving with the times.

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“Oh my gosh, look at her butt!”
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It’s wild how good this thing looks in red. It’s a shame yellow isn’t available, too.

At the same time, the Prius is no longer the darling choice of the climate-conscious set. There are plenty of full EVs on the market that use no gasoline at all. Plus, there are a million other hybrids on the market, too—even from Toyota itself. Once a standout in the Japanese automaker’s range, you can now get everything from a Corolla to a Tundra with a hybrid drivetrain.

In that context, it’s almost surprising that the Prius still exists in Toyota’s lineup. Where it once commanded over  236,000 sales in 2012, it hasn’t broken the six-figure mark since 2017 in the US market. It crested 30,000 units a year in 2022-2023, and should do so again in 2024. Still, it’s nowhere near the volume seller it once was.  It’s sales numbers are stunted on by the Toyota RAV4 Hybrid, year in, year out, and the hybrid SUV sold a full 161,125 units in 2024.

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There are a lot of hybrid Toyotas now.

You can get the same fuel-sipping technology on the rest of the company’s range, so it’s hard to imagine why the Prius persists. And yet, it does, with a unique style and positioning all its own.

Whether the Prius will exist long into the future is a vexed question. Toyota’s plans for the ever-more-electrified future remain opaque. But for now, it’s economical transportation that looks hotter than ever, with more punch to boot. The Prius was always efficient, but in the last few years, it got cool. That’s not a bad thing.

Image credits: Toyota

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56 thoughts on “The 2024 Toyota Prius Is Over $5,000 Cheaper Than A 2001 Prius, How Much Better Is It?

  1. Your mention of the Toyota Corolla Hybrid has me interested in a direct Corolla Hybrid to Prius comparison. How do those two pencil out? My guess is they’re pretty close competitors on the showroom floor.
    Another thing I’ve wondered for 20+ years since the mainstream acceptance of the Hybrid is this. What if manufacturers took the additional cost of the Hybrid hardware and applied it to lightweight materials instead? Think magnesium, titanium, carbon, aluminum. I’m not an automotive engineer, so I don’t know if it’s cost feasible in a mainstream car. But if you were able to reduce the weight of the vehicle while maintaining it’s size, you would not just achieve increased fuel economy, but all of the other benefits that Colin Chapman would approve. Handling, acceleration, braking, etc. Also, in the reverse of the automotive trend, lightening things allows others to be reduced, as in, ligher car, means smaller brakes, means lighter brakes, lighter duty suspension components, or smaller fuel tank will maintain range, etc. The benefits are all around.
    Not to mention not having the additional complexity of the Hybrid system and a large expensive battery to replace in time.

    1. The Prius and Corolla Hybrid are two different classes of cars.

      The Corolla Hybrid starts at $24,500, has 138 horsepower, and gets 46 city / 53 highway mpg.

      The Prius starts at $29,800 (~$5300 more), has 194 horsepower (56 hp more), and gets 57 city / 56 highway mpg ( 11 / 3 mpg more).

      This is why the Prius still exists. It gets better mpg than any other car in Toyota’s lineup at a decent price, and now it’s somewhat fast to boot.

      Those who want to save $5300 up front can get a Corolla Hybrid (which will be both slower AND less fuel efficient), and those who want more space for passengers and cargo can get a Camry Hybrid.

      1. I found an article on another site that compared the two models. With some back of the napkin math, I figured that you would have to drive hundreds of thousands of miles to break even on the additional cost of the Prius. So if fuel economy, for strictly economic reasons, is your main driver, the Prius isn’t worth the price premium. That said, I do understand that it also offers additional performance, looks, etc.

    2. To answer your other question in a simple way, weight is not the main driver of fuel economy in cars; it’s aerodynamics, rolling friction, engine efficiency, drivetrain losses, etc. Then at the bottom of the list we have weight.

      Hybridizing a car the way Toyota does doesn’t add much cost (usually a $1000-$2000 up-charge) and seriously improves fuel economy. It would be impossible to achieve similar benefits via weight reduction for only $1000 to $2000. The math doesn’t add up. This is why no one is doing it.

      By the way, Toyota hybrids are a lot less complicated and add a lot less weight than people think. One of the electric motors replaces the starter, the second electric motor works together with the first one to essentially replace the transmission, and the hybrid battery pack weighs less than 100 pounds. Besides a relatively small weight gain, $1000+ increase in price, and needing to replace the hybrid battery after maybe 150,000 – 200,000 miles or so, there really is no downside. That is why the new Camry is hybrid only.

      And before anyone whines about the cost of replacing the hybrid battery, don’t forget that your average modern VW, Hyundai, or Subaru wont even make it 200,000 miles before it gets junked, and that for another $3000 you can get a brand new battery that will take you another 150,000 – 200,000 miles.

  2. Your mention of the Toyota Corolla Hybrid has me interested in a direct Corolla Hybrid to Prius comparison. How do those two pencil out? My guess is they’re pretty close competitors on the showroom floor.
    Another thing I’ve wondered for 20+ years since the mainstream acceptance of the Hybrid is this. What if manufacturers took the additional cost of the Hybrid hardware and applied it to lightweight materials instead? Think magnesium, titanium, carbon, aluminum. I’m not an automotive engineer, so I don’t know if it’s cost feasible in a mainstream car. But if you were able to reduce the weight of the vehicle while maintaining it’s size, you would not just achieve increased fuel economy, but all of the other benefits that Colin Chapman would approve. Handling, acceleration, braking, etc. Also, in the reverse of the automotive trend, lightening things allows others to be reduced, as in, ligher car, means smaller brakes, means lighter brakes, lighter duty suspension components, or smaller fuel tank will maintain range, etc. The benefits are all around.
    Not to mention not having the additional complexity of the Hybrid system and a large expensive battery to replace in time.

    1. The Prius and Corolla Hybrid are two different classes of cars.

      The Corolla Hybrid starts at $24,500, has 138 horsepower, and gets 46 city / 53 highway mpg.

      The Prius starts at $29,800 (~$5300 more), has 194 horsepower (56 hp more), and gets 57 city / 56 highway mpg ( 11 / 3 mpg more).

      This is why the Prius still exists. It gets better mpg than any other car in Toyota’s lineup at a decent price, and now it’s somewhat fast to boot.

      Those who want to save $5300 up front can get a Corolla Hybrid (which will be both slower AND less fuel efficient), and those who want more space for passengers and cargo can get a Camry Hybrid.

      1. I found an article on another site that compared the two models. With some back of the napkin math, I figured that you would have to drive hundreds of thousands of miles to break even on the additional cost of the Prius. So if fuel economy, for strictly economic reasons, is your main driver, the Prius isn’t worth the price premium. That said, I do understand that it also offers additional performance, looks, etc.

    2. To answer your other question in a simple way, weight is not the main driver of fuel economy in cars; it’s aerodynamics, rolling friction, engine efficiency, drivetrain losses, etc. Then at the bottom of the list we have weight.

      Hybridizing a car the way Toyota does doesn’t add much cost (usually a $1000-$2000 up-charge) and seriously improves fuel economy. It would be impossible to achieve similar benefits via weight reduction for only $1000 to $2000. The math doesn’t add up. This is why no one is doing it.

      By the way, Toyota hybrids are a lot less complicated and add a lot less weight than people think. One of the electric motors replaces the starter, the second electric motor works together with the first one to essentially replace the transmission, and the hybrid battery pack weighs less than 100 pounds. Besides a relatively small weight gain, $1000+ increase in price, and needing to replace the hybrid battery after maybe 150,000 – 200,000 miles or so, there really is no downside. That is why the new Camry is hybrid only.

      And before anyone whines about the cost of replacing the hybrid battery, don’t forget that your average modern VW, Hyundai, or Subaru wont even make it 200,000 miles before it gets junked, and that for another $3000 you can get a brand new battery that will take you another 150,000 – 200,000 miles.

  3. You know the early Prius interior may be a little odd and not the prettiest but at least its got personality. The new Prius has such a dull interior-it’s like they putt all the design effort into the swoopy outside and did the most generic toyota interior they could get away with on the inside. It’s kind of a disappointing contrast.

    1. The gauge cluster and steering wheel area on the new Prius might be the ugliest I’ve ever seen on a car. And I don’t think it’s just a style choice that doesn’t appeal to me personally. I feel like Toyota didn’t care or didn’t try.

  4. You know the early Prius interior may be a little odd and not the prettiest but at least its got personality. The new Prius has such a dull interior-it’s like they putt all the design effort into the swoopy outside and did the most generic toyota interior they could get away with on the inside. It’s kind of a disappointing contrast.

    1. The gauge cluster and steering wheel area on the new Prius might be the ugliest I’ve ever seen on a car. And I don’t think it’s just a style choice that doesn’t appeal to me personally. I feel like Toyota didn’t care or didn’t try.

  5. Whether the Prius will exist long into the future is a vexed question.”

    The next Prius will only remain relevant if they turn it into a BEV… and maybe with an optional solar roof.

    If they can make the Prius be the most efficient BEV or at least, the most efficient in the Toyota line by a wide margin, it will be worth keeping.

    The Prius has always been about being a vehicle that can meet any current and future emissions and fuel economy standards in a practical and reliable package with decent enough performance.

  6. Whether the Prius will exist long into the future is a vexed question.”

    The next Prius will only remain relevant if they turn it into a BEV… and maybe with an optional solar roof.

    If they can make the Prius be the most efficient BEV or at least, the most efficient in the Toyota line by a wide margin, it will be worth keeping.

    The Prius has always been about being a vehicle that can meet any current and future emissions and fuel economy standards in a practical and reliable package with decent enough performance.

  7. Not gonna lie, I’ve seriously considered a Prius Prime for my commuter. I daily a Corolla Hatchback 6MT and get 30MPG in town. It’s my fun car for now but my commute is 22 miles a day. It sure would be nice to basically never buy gas again.

  8. Not gonna lie, I’ve seriously considered a Prius Prime for my commuter. I daily a Corolla Hatchback 6MT and get 30MPG in town. It’s my fun car for now but my commute is 22 miles a day. It sure would be nice to basically never buy gas again.

  9. I’m still mad they didn’t have the courage to offer it in the gorgeous yellow of the concept car. Having red and blue are fine, but that’s the minimum acceptable amount of colors. Go crazy! Give me a yellow or green Prius! I very seriously considered a prime for a while when they were new but no one even had one I could sit in let alone take for a drive and I am not buying a new car like that.

  10. I’m still mad they didn’t have the courage to offer it in the gorgeous yellow of the concept car. Having red and blue are fine, but that’s the minimum acceptable amount of colors. Go crazy! Give me a yellow or green Prius! I very seriously considered a prime for a while when they were new but no one even had one I could sit in let alone take for a drive and I am not buying a new car like that.

  11. At the same time, the Prius is no longer the darling choice of the climate-conscious set. There are plenty of full EVs on the market that use no gasoline at all. 

    Yet take note that the hybrid Prius is actually better for the environment than many larger EVs. The EPA has figures for CO2 emissions at the fueleconomy.gov site. It shows that the Prius’s combined tailpipe and upstream greenhouse gas emissions is 187 grams per mile. Compare that to the Rivian R1T with 22″ wheels at 206 grams per mile in the average US location (and 262 grams per mile in my zip code, which has dirtier electricity). That’s not counting the emissions used to make the much larger battery.

    Counting emissions from that initial battery production, I suspect that the hybrid Prius is probably better than many non-truck EVs too. For example, the Mach-E emits 159g/mi CO2 in the average US location, only 15% less than the hybrid Prius (and 202g/mi in my zip code, straight up worse than the hybrid Prius). Add up emissions from the battery production, and that 28g/mile advantage probably won’t ever be made up. For example, if the battery production caused 10,000 lbs of CO2 emissions, it would take 357K miles in the Mach-E to reach the break even point.

    1. Interesting, thanks for looking that up and sharing. This illustrates Toyota’s point that getting more people into hybrids is easier and thus will have a bigger environmental effect than a smaller number going full EV-and that’s assuming EV carbon footprints come down more over time.

  12. At the same time, the Prius is no longer the darling choice of the climate-conscious set. There are plenty of full EVs on the market that use no gasoline at all. 

    Yet take note that the hybrid Prius is actually better for the environment than many larger EVs. The EPA has figures for CO2 emissions at the fueleconomy.gov site. It shows that the Prius’s combined tailpipe and upstream greenhouse gas emissions is 187 grams per mile. Compare that to the Rivian R1T with 22″ wheels at 206 grams per mile in the average US location (and 262 grams per mile in my zip code, which has dirtier electricity). That’s not counting the emissions used to make the much larger battery.

    Counting emissions from that initial battery production, I suspect that the hybrid Prius is probably better than many non-truck EVs too. For example, the Mach-E emits 159g/mi CO2 in the average US location, only 15% less than the hybrid Prius (and 202g/mi in my zip code, straight up worse than the hybrid Prius). Add up emissions from the battery production, and that 28g/mile advantage probably won’t ever be made up. For example, if the battery production caused 10,000 lbs of CO2 emissions, it would take 357K miles in the Mach-E to reach the break even point.

    1. Interesting, thanks for looking that up and sharing. This illustrates Toyota’s point that getting more people into hybrids is easier and thus will have a bigger environmental effect than a smaller number going full EV-and that’s assuming EV carbon footprints come down more over time.

  13. A detail you don’t touch on is the fact that the newest Prius is available with a solar roof. Before you roll your eyes, think:

    No vehicle you currently own gains more range just by sitting in the sun.With my not-atypical use case, a solar roofed Prius could be as much as 5% solar powered. People driving fewer miles than me could enjoy a higher percentage than that.It’s only available on the most expensive trim line, but the solar roof itself is only about $700 more in that model. That achieves cost-per-mile parity with the displaced gas burn in just 11,000 electric miles, or in my use case, about 10 years. Considering I drive a 15-year-old Prius now, that’s not extraordinary. Every EV mile after the tenth year is free.Slow, gentle recharges like that keeps batteries healthier, longer in general. It may have a higher first cost but the solar roof Prime is probably cheaper to live with.

  14. A detail you don’t touch on is the fact that the newest Prius is available with a solar roof. Before you roll your eyes, think:

    No vehicle you currently own gains more range just by sitting in the sun.With my not-atypical use case, a solar roofed Prius could be as much as 5% solar powered. People driving fewer miles than me could enjoy a higher percentage than that.It’s only available on the most expensive trim line, but the solar roof itself is only about $700 more in that model. That achieves cost-per-mile parity with the displaced gas burn in just 11,000 electric miles, or in my use case, about 10 years. Considering I drive a 15-year-old Prius now, that’s not extraordinary. Every EV mile after the tenth year is free.Slow, gentle recharges like that keeps batteries healthier, longer in general. It may have a higher first cost but the solar roof Prime is probably cheaper to live with.

  15. I think the new prius is going to sell really well for the young family group. In high school / college I definitely didn’t like the prius. I even had a “death before prius” sticker on my motorcycle helmet. This was mostly because of the behavior of the people that drove them. Snobby, arrogant, surprisingly aggressive drivers typically with a “I’m better than you” attitude.

    This effects car buying a lot for people that pay even a little attention to car culture. there’s the standard stereotypes today that may dissuade customers.

    • big trucks: brodozers, a holes, moose mode, aggressive driving
    • subarus: sick vape bro, man-child, aggressive driving
    • BMW: what’s a turn signal, I’m better than you, aggressive driving

    … come to think of it, I think the biggest detraction is the stigma of “aggressive drivers / jerk owners”.

    I would argue now, the old vocal buyer that bought priuses and was aggressive / “better than you” now drives a tesla. So priuses (priai?) are losing the stigma. At least for me.

    And this converges with a time in my personal life where gas is expensive, budgets are tight, my dollar only goes 70% as far as it used to, house repairs / modifications are needed, kids, etc. So, saving money where I can comes to the forefront.

    So now, the former “I will never buy a Prius” guy has ordered a FWD LE because:

    • it’s a great deal price wise
    • 55-60mpg
    • I drove a rental and was impressed
    • it’s not offensive to look at anymore (see previous gen)

    I think these factors get overlooked in the pursuit of the “it’s better for the environment” argument. I think being a good custodian of the environment is always a plus. But ultimately, most buyers will look at a Prius because of the above.

    TL;DR – Prius is no longer ugly, a great deal, saves people money. it’s a great car for the current economic environment

    1. Depending on where you live too, at least here in Seattle ( but I suspect many urban areas are the same ) the Prius has become the ubiquitous taxi, uber, lyft, door dash etc and thus just as likely to be driven like its a Gran Prix qualifier as hogging the left lane, so the eco weenie stigma has kind of faded. And of course the adoption of Tesla as the eco conspicuous consumption vehicle of choice hasn’t hurt either.

      Interestingly-I have also seriously considered whether we should my wife a Prius that I’ll share with her for the reasons you mention. And I was absolutely someone who made fun of Prius drivers (and still occasionally do).

  16. I think the new prius is going to sell really well for the young family group. In high school / college I definitely didn’t like the prius. I even had a “death before prius” sticker on my motorcycle helmet. This was mostly because of the behavior of the people that drove them. Snobby, arrogant, surprisingly aggressive drivers typically with a “I’m better than you” attitude.

    This effects car buying a lot for people that pay even a little attention to car culture. there’s the standard stereotypes today that may dissuade customers.

    • big trucks: brodozers, a holes, moose mode, aggressive driving
    • subarus: sick vape bro, man-child, aggressive driving
    • BMW: what’s a turn signal, I’m better than you, aggressive driving

    … come to think of it, I think the biggest detraction is the stigma of “aggressive drivers / jerk owners”.

    I would argue now, the old vocal buyer that bought priuses and was aggressive / “better than you” now drives a tesla. So priuses (priai?) are losing the stigma. At least for me.

    And this converges with a time in my personal life where gas is expensive, budgets are tight, my dollar only goes 70% as far as it used to, house repairs / modifications are needed, kids, etc. So, saving money where I can comes to the forefront.

    So now, the former “I will never buy a Prius” guy has ordered a FWD LE because:

    • it’s a great deal price wise
    • 55-60mpg
    • I drove a rental and was impressed
    • it’s not offensive to look at anymore (see previous gen)

    I think these factors get overlooked in the pursuit of the “it’s better for the environment” argument. I think being a good custodian of the environment is always a plus. But ultimately, most buyers will look at a Prius because of the above.

    TL;DR – Prius is no longer ugly, a great deal, saves people money. it’s a great car for the current economic environment

    1. Depending on where you live too, at least here in Seattle ( but I suspect many urban areas are the same ) the Prius has become the ubiquitous taxi, uber, lyft, door dash etc and thus just as likely to be driven like its a Gran Prix qualifier as hogging the left lane, so the eco weenie stigma has kind of faded. And of course the adoption of Tesla as the eco conspicuous consumption vehicle of choice hasn’t hurt either.

      Interestingly-I have also seriously considered whether we should my wife a Prius that I’ll share with her for the reasons you mention. And I was absolutely someone who made fun of Prius drivers (and still occasionally do).

  17. If my current Prius blows up tomorrow, I’m probably test driving a new Prius first. If I can find one to drive. The Prime is still a relatively cost effective way to get a PHEV.

    I still prefer a hatchback. I’ve used my Prius for a lot of “hauling”, so I’d prefer the Prius over the Corolla or Camry hybrids that get excellent gas mileage. Maybe the Corolla Cross hybrid could tempt me. Or the Crown Signia or NX350h if I feel like buying something nicer that uses more gas. Maybe I’d go check out a Kia Niro PHEV too. And maybe the Ford Maverick.

    I appreciate the extra power of the current Prius but still delivering excellent gas mileage. The interior is a bit more “normal” than mine with the center mounted instruments. Apparently it is a bit “tight” inside due to the sleeker roof compared to the previous gen models.

    I could do without 19″ wheels on the car I buy for low operating costs. I specifically kept the 15″ wheels on my car instead of the 17″ that were available. Thumbs up for cheap tires with sidewall.

    I do wish there was an interesting color in the bunch. But Toyota seems to have lame colors amongst their whole lineup in the US. I checked out the Lexus TX for the other spot in our garage…no Nori Green there, just the lamest set of colors you could imagine on a “premium” product.

    1. +1 on the hauling. I brought home a new dining table in the back of mine. Drop the rear seats, in it went. No problem.

      My son took home a rocking chair in his. Drop the rear seat, in it went. Just be careful closing the hatch so you don’t blow out the glass, and you’re good.

      An awful lot of people with SUVs and trucks think they need them, and they don’t. Not as much as they think they do.

      1. Yeah I find it more useful for hauling stuff around than my larger Subaru Outback. I’ve hauled garage cabinets in there, dirt, mulch, 8′ long boards. Would have a hard time going back to a sedan.

        If it just had some tie down points in the back, I could strap down stuff that a bit too long to get the trunk closed.

  18. If my current Prius blows up tomorrow, I’m probably test driving a new Prius first. If I can find one to drive. The Prime is still a relatively cost effective way to get a PHEV.

    I still prefer a hatchback. I’ve used my Prius for a lot of “hauling”, so I’d prefer the Prius over the Corolla or Camry hybrids that get excellent gas mileage. Maybe the Corolla Cross hybrid could tempt me. Or the Crown Signia or NX350h if I feel like buying something nicer that uses more gas. Maybe I’d go check out a Kia Niro PHEV too. And maybe the Ford Maverick.

    I appreciate the extra power of the current Prius but still delivering excellent gas mileage. The interior is a bit more “normal” than mine with the center mounted instruments. Apparently it is a bit “tight” inside due to the sleeker roof compared to the previous gen models.

    I could do without 19″ wheels on the car I buy for low operating costs. I specifically kept the 15″ wheels on my car instead of the 17″ that were available. Thumbs up for cheap tires with sidewall.

    I do wish there was an interesting color in the bunch. But Toyota seems to have lame colors amongst their whole lineup in the US. I checked out the Lexus TX for the other spot in our garage…no Nori Green there, just the lamest set of colors you could imagine on a “premium” product.

    1. +1 on the hauling. I brought home a new dining table in the back of mine. Drop the rear seats, in it went. No problem.

      My son took home a rocking chair in his. Drop the rear seat, in it went. Just be careful closing the hatch so you don’t blow out the glass, and you’re good.

      An awful lot of people with SUVs and trucks think they need them, and they don’t. Not as much as they think they do.

      1. Yeah I find it more useful for hauling stuff around than my larger Subaru Outback. I’ve hauled garage cabinets in there, dirt, mulch, 8′ long boards. Would have a hard time going back to a sedan.

        If it just had some tie down points in the back, I could strap down stuff that a bit too long to get the trunk closed.

  19. If I wasn’t waiting to get the new smaller hybrid truck, a Prius would be probably cross shopped with the hybrid Corolla as dumb as that may sound.

    If I could avoid the customary Toyota tax, and bullshit dealer add ons and MSRP mark ups, I would have probably already bought a Toyota hybrid.

    The new Prius is the best yet as far as looks and driving dynamics. To me it is actually a good looking car.

    Everything considered it’s a better car, and a better cost value than the original model was. YMMV.

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