I Don’t Feel Safe: Cold Start

Cs Pontiachoodlum
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There’s always been an element of danger when it comes to being cool. That’s why smoking looks cool, because it’s a tube of poison leaves on fire near your head. The danger can take the form of a certain cavalier attitude toward dangerous things, or looking a bit dangerous yourself, too. The latter seems to be the tack taken in this 1970 Pontiac Grand Prix brochure, though I think whoever painted this otherwise lovely painting maybe took the idea too far, and the Grand Prix driver doesn’t so much look like a cool guy with a bit of a sexy, dangerous streak, but more like a terrifying psychopath moments before his hands close around your neck and he gets erotically stimulated as he watches the life leech slowly out of your eyes.

Here’s the full painting from the brochure, for context:

Cs Gradprix Full

My, that beak-like prow on that Pontiac sure is striking! And What a picturesque old building there! It looks European, with streets far, far too narrow for that barge of a car. And that pink-suited lady, looking coquettishly over her shoulder, she’s charming! But, I’ll admit, I’m worried about her, because of that guy putting on those gloves looks like he intends to do some harm. Real harm. I mean, look at him:

Cs Grabdprixdude

(Spit take) Yikes! What the hell is going on with that guy? What’s with his face? Are those lesions? He’s even dressed like a murderer. I don’t like this. I want to get out of here. Motherfucker looks like a genuine psychopath. How do I get out of here? Where’s the exit? Should you close the window? Click the logo to go back to the homepage? Please, do something, let’s just get the hell away from this monster, now, come on, let’s go now now NOW

50 thoughts on “I Don’t Feel Safe: Cold Start

      1. You have to send Torch one 1157 taillight bulb for each emoji you wish to use in your posts. They will be credited to your account upon receipt. 🙂

  1. I would like to propose a hypothesis: what you are seeing is a physical manifestation of GM’s Pontiac Division’s pique and jealousy.

    You see, the movie Bullitt was released in October 1968. Now everyone remembers Bullitt’s Mustang, but in MY opinion at the time (and still, frankly) the better car was the Dodge Charger R/T with the 440. It was the perfect villain’s car: Black as Hell, Sexy as Hell, and Fast as Hell.

    That movie created a big bump in Mustang sales, and in Charger R/T sales.

    Guess who’s cars DIDN’T appear in that movie? Pontiac. Now, who was in charge of Pontiac when Bullitt was released in October 1968? John snort-it-if-you-got-it Delorean, the guy who CREATED the GTO and made Pontiac into THE Muscle Car Division. Now, John was all about advertising and attention, and I am pretty sure he was totally pissed that the villain’s car in Bullitt was NOT a Pontiac Grand Prix. Coulda been, if those dumbasses in the Hollywood office had been willing to cough up two or three cars…but noooo. They just sat on their asses and let Dodge get the free advertising, glory and <em>the resulting sales</em>. Well, what’s done is done but dammit DO something in OUR advertising to make our Grand Prix a cool villain’s car stat!

    Now this is 1969 and the movie had been out a few months and it’s time to do a campaign for the 1970’s. Can’t directly copy the San Francisco vibe; you have to go to Europe to find some place cooler. Done! Now the villains in Bullitt aren’t young punks -they’re <em> seasoned professionals </em>. Hell, the Charger driver even wears <em> driving gloves</em> (he also puts on his seatbelt – something only a professional driver did in 1968).

    So the Villain in our ad has to wear driving gloves to show He’s a professional. But: how to make him look like a villain and not just some dude putting on gloves? Hat! But dammit in Europe they probably still wear hats. Sunglasses? Not enough. Everybody wears sunglasses. Okay: both! Bingo we got a villain! Now let’s give him a beautiful lookout. We got it, boys!

    Now all the villains are going to want Grand Prix’s!

    If you’ve never seen the car chase from Bullitt, I’ve attached it here. If you’ve seen it you’ll want to watch it again, if for no other reason than the tribute to Jason and HIS driving skills at the very end of this clip. Wait for it.

    https://www.youtube.com/watch?v=E81Kv2gkF0Q

  2. You guys are all focusing on the wrong villain. Look at the hood of the car – you can see stranger danger’s reflection. But where’s the pink lady? That’s right – she’s a VAMPIRE!

    1. Ohh, good catch! He’s putting on a glove so he won’t get vampire blood all over his hand when he stakes that unholy monster right through the heart.

    2. The dudes hat made me think Peter Sellers / Inspector Clouseau
      ( yep I did have to look up the spelling )
      anyway, not a threatening vibe for me, and also not for you now that it can’t be unseen

  3. Torch, providing this entertainment is going to make us all crazy. Just look at the cars and read the spec. sheets, ignore everything else. There are the seeds of madness in the artwork.

  4. the Grand Prix driver doesn’t so much look like a cool guy with a bit of a sexy, dangerous streak, but more like a terrifying psychopath moments before his hands close around your neck and he gets erotically stimulated as he watches the life leech slowly out of your eyes.

    This is very specific. Is there something you want to tell us Torch?

  5. Personally, I think the guy is the mark. The lady in pink is subterfuge. She winks, he flirts, then the crack of a Barrett M107 rings from the distance. The dudes melon is no more.

  6. Growing up on the Left Bank of Detroit (aka the east side – home of Gratiot and Cadieux) this is how I viewed the neighbor that bought a new Grand Prix. Debonair and dangerous!

  7. That’s not a dangerous villain, that’s Sammy Davis, Jr, the guy who sang “The Candy Man.” He’d never hurt anyone, right Candyman? Candyman? Candyman? Candyman? Candyman? Uh oh…

  8. This guy only wears one glove because he’s a pro. He knows he needs one hand for choking and another for stroking. This is not the unsub’s first kill, team.

  9. Hat guy is absolutely taking her to his murder basement.

    But that Grand Prix definitely has the trunk space for transporting his quarry!

    Not that I would know from personal experience or anything…

  10. Glad you noted he was putting on the other glove as to me the one not on yet looked like a small coin purse/european carry all he was digging in for coins to fill up the meter, which totally emasculates his coolness, which then makes him look like he’s a septuagenarian wearing prescription sunglasses due to his cataract surgery with his heavy coat as he’s really cold compared to the young lady with her springtime jacket.

  11. I think you’re mistaken…isn’t this actually a storyboard from Three Days of the Condor?!

    “…he’ll leave the door open, offer you a lift.”

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