Selling Lancias With Disgust And Contempt: Cold Start

Cs Lancia Dissapointed
ADVERTISEMENT

Personally, I think this 1957 Lancia Appia is a lovely, charming little car, especially with those rear suicide doors and its narrow-angle V4 engine. The proportions are just perfect, it has a tasteful amount of chrome brightwork, it’s a good size – I’m really smitten. Which is why I’m so baffled why the lady in the ad here is looking at the car like it just shit on her bedspread.

I mean, look at her! She’s staring it right in the windshield, arms crossed, and a look of what I can only describe as genuine contempt and revulsion on her face. She looks absolutely pissed. I don’t know what that little Lancia did, but I sure as hell don’t want to get in the middle of it. No way.

Was this once a way to sell cars? By showing models pissed off at them? Is this someone’s kink?

Probably.

 

35 thoughts on “Selling Lancias With Disgust And Contempt: Cold Start

  1. She is obviously looking at her reflection in the windscreen. Questioning wether or not donning the white gloves pulls together the bathrobe ensemble she is wearing enough to go into the market and look respectable.
    No, they don’t. It’s a 1957 Lancia Appia, and Walmart doesn’t exist yet.
    Visiting a store in your PJ’s will not be acceptable for many years yet to come, white gloves or not.
    She’s way ahead of her time. Put the gloves back in the dash bin, go home and change.

  2. She’s trying to figure out why, given how perfectly charming the rest of the design is, the wheelbase is an inch or so shorter than the centre of the wheel arches.

  3. I like the “why did i park this here?” comment.

    Alternatively, from the shadow, it looks like something or someone is on the ground, just aft of the right tire and directly at the end of her glare. what, who, or why, i have no idea.

  4. It appears she got her left hand trapped under the hood there. And now she’s rolling up her sleeves because she is about to put a small-sized, gloved fist through that goddamn windshield.

  5. Oh, it’s not the car she’s mad at. She’s staring at her husband who’s passed out drunk in the front seat. “What a loser. Leaving our new Lancia in the middle of the road… couldn’t even frickin’ make it to the damn driveway! What will the neighbors think?”

  6. I think she’s trying to piece together why her car is parked perpendicular to the flow of traffic in the middle of the street. Possibly because she went on a bender the night before but swears she parked it in the driveway when she got home.

  7. I like to think it’s a local firm hired to develop ad copy to sell it…in Germany.

    “I do not understand. Is this not how they would view such a car?”

  8. Anything and everything is someone’s kink. If you can think about it, someone somewhere likes to think about it.

    It is a cute car. A little too close to being a mirror image backwards and forwards, though. Not necessarily a bad thing, but it always looks a little weird.

Leave a Reply