We Want To Meet The Person Who Paid $30,000 For A 1978 Plymouth Volare

Plymouth Volare Topshot 3
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Just as it feels like we’re entering a new malaise era, the original decade of automotive sloth is finally getting its flowers. Call it the shifting of the sands, greater perspective in the classic car world, or simple rose-tinted glasses, but some of the ’70s’ more humdrum metal is finally worth money. The Plymouth Volare isn’t a particularly remarkable car, but late last year on Bring A Trailer, someone paid $30,000 for this slab of absolute 1970s brown.

While the decade of disco and prog rock saw some fascinating automotive developments in Europe and Japan, things were quite dreadful in America. A combination of safety regulations, emissions standards, fuel crises, and sheer corporate arrogance led to bloated, underpowered, tacky tat littering domestic showrooms. The same year that Honda released the sharp, well-equipped, and well-made original Accord, Plymouth dropped one off at the pool with the Volare.

Succeeding the legendary A-Body, the Volare ushered in some substantial advancements for Plymouth from computer-aided engineering to drip rail deletion for the pure purpose of aerodynamic efficiency. Unfortunately, it didn’t quite come out of the oven fully baked. Not only did it look like it was wearing its dad’s suit, it developed a reputation as a frequently recalled mode of transportation. The inaugural 1976 model had eight recalls, and here are my four favorites out of those.

POSSIBLE FATIGUE FAILURE CAN OCCUR IN THE FRAME SUPPORT PLATES (FRONT SUSPENSION PIVOT BAR SUPPORT PLATE) THAT CONNECTS A PORTION OF THE FRONT SUSPENSION TO THE VEHICLE FRAME ON THE INVOLVED VEHICLES.

ON THE INVOLVED VEHICLES, DAMAGE TO THE FRONT WHEEL BRAKE HYDRAULIC SYSTEM COULD OCCUR DUE TO FRONT WHEEL BRAKE LINE TUBE CORROSION. FRONT WHEEL BRAKE HOSES MAY BECOME BRITTLE AND CRACK DUE TO PROLONGED OPERATION IN COLD TEMPERATURES.

POSSIBILITY THAT THE AUTOMATIC LOCKING LAP BELT RETRACTOR ON FRONT OUTBOARD SEAT BELT ASSEMBLIES MAY INTERMITTENTLY FAIL TO ENGAGE IN THE LOCKED POSITION WHEN THE BELT IS EXTRACTED FOR OCCUPANTS USE.

POSSIBILITY THAT FUEL VAPOR RETURN LINE MAY HAVE BEEN MISROUTED IN A MANNER WHICH ALLOWS INTERFERENCE BETWEEN THE LINE AND ALTERNATOR DRIVE BELT.

How do some of these issues even happen? You’d think that interference between the fuel return line and the drive belt would never make it past factory quality control, and fatigue in a critical suspension component should’ve been found during the vehicle’s development. Also, that brake line failure recall was issued when the first Volares were around one year old, which is an unacceptably short timeline for brake system corrosion or soft line damage.

Plymouth Volare Front

Of course, the recalls slowed down as Chrysler learned how to build the Aspen and Volare, but even for the 1979 model year, one profoundly dumb SNAFU slipped through the factory gates, necessitating a recall.

ON THE INVOLVED VEHICLES, THE FUEL FILTER INLET, OUTLET, AND VAPOR RETURN FUEL LINE HOSES MAY DETERIORATE IF CONTINUOUSLY EXPOSED TO UNDERHOOD TEMPERATURES GENERATED DURING VEHICLE OPERATION. IF HOSES FAIL, FUEL LEAKAGE COULD OCCUR.

How did Chrysler not plan for heat deterioration of brand new soft fuel lines, especially since this recall didn’t affect 1976 model year cars? Maybe almost going bust in the late 1970s was deserved, as shoddiness like this isn’t attractive or sustainable. Mind you, there are two sides to every coin. The Plymouth Volare and its Dodge Aspen twin are historically important cars, even if for the wrong reasons. Plus, given their humdrum transportation role, relatively few survived, which could explain why someone paid $30,000 for this 1979 Volare sedan on Bring A Trailer.

Plymouth Volare Interior

Come to think of it, this is likely the nicest Volare sedan in the entire world. It had one owner from new until December 2023, has covered just 2,400 miles, and comes with all the literature and receipts one could possibly want. Sure, there are some minor imperfections like a cracked grille to work around, but this brown-on-brown-on-brown survivor is a slice of the real 1970s. A decade of discontent, distrust, and dissatisfaction.

Plymouth Volare Rear

This car embodies the decade of malaise, from its stagflation to its lost faith in government to its widespread abandonment of futurism in architecture. Though nostalgia compels us to cherry-pick the best moments in life and keep them under eternal ethereal mist, perspective requires us to remember the bad times too. A pristine Plymouth Volare reminds us of how far we’ve come, and given its sheer rarity, maybe $30,000 is just the right price for it.

Update: The winning bidder of this Volare appears to be a car collector who’s won 77 auctions on Bring A Trailer for cars as diverse as a March-Cosworth 83C Indy car to a 1941 Graham Hollywood Supercharged Model 113. Judging by the user’s screenname, commenter Superfluous thinks the winning bidder may be car collector Vance Kershner, who had a Wall Street Journal feature on his Hellephant-powered 1973 Road Runner. Far out!

(Photo credits: Bring A Trailer)

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104 thoughts on “We Want To Meet The Person Who Paid $30,000 For A 1978 Plymouth Volare”

  1. The author of this article laughingly derides 50 year old Chrysler build quality but drives a 99 Boxster with an egregious design flaw that Porsche refused to acknowledge or address for years, while owners were unwittingly grenading their engines – go figure. The 30 grand was not because it was some sort of masterpiece, it was because it’s a time capsule. Not too difficult to figure out.

  3. It’s kind of nice, in a way. Definitely understated compared to some other cars from that era.

    I think if I had Bezos money, I’d buy it as a goof, just to have it.

  5. “How do some of these issues even happen? You’d think that interference between the fuel return line and the drive belt would never make it past factory quality control…”

    I’ve had the joy of inspecting brand new cars going down a production line, and when it comes to routing cables and hoses the guys on the line will route them any way that’s possible, regardless of what the work instruction says. Early on in production they’ll be a bit more careful as there will be management and engineers everywhere dealing with issues, but once it’s all running smoothly apathy will kick in and you get a load more assembly issues.

    That’s why if it’s safety critical you design it so it can only fit on one way. Even if it’s not critical you design it so it only fits one way: assembly shouldn’t involve making choices, it costs time.

    “How did Chrysler not plan for heat deterioration of brand new soft fuel lines, especially since this recall didn’t affect 1976 model year cars?”

    This is either the supplier changing material without telling the OEM, or my favourite way of fucking up a car: a post production cost-down without appropriate validation testing.

  6. The price is wild, but I’m happy to see a Volare in good condition. I’d make a beeline to this at a car show. Corvettes and Chevelles are a dime a dozen (metaphorically speaking). But hardly anyone saved regular sedans and wagons.

  8. > one owner from new until December 2023, has covered just 2,400 miles

    Did the owner fall into a 45-year coma? And how do you damage the grille when the rest of the car is perfect?

  12. There’s got to be more to this story.

    I’m thinking a Colombian cocaine cartel leader was trying to smuggle money out of the US. He converted the cash to gold, then had that cast into a copy of the least likely car to be stolen: a Plymouth Volare.

    The plan was to put the Volare on a car carrier and have it driven to the port in San Diego where the Volare would be loaded on a cargo ship bound for Fantasy Island, ostensibly to be modified with a striped awning as a second island tour vehicle.

    Once on the island, Mr. Roarke (obvious alias) and Tattoo would strip it, melt down the gold, pulverize it, then have Colombian prostitutes (imported for some of the more salacious fantasies) wear the powdered gold as eye shadow when they went for home visits.

    Once safely in Medellin, the whores would scrub their faces over a slanting metal trough through which a stream of water is directed. At the base of the trough, an ancient, deaf and dumb, legless prospector stands with a wooden batea, panning for the gold. Fortune recovered, easy peasy.

    It all went wrong when the auto carrier driver – Mike “Speedball” Ellis – stopped for burgers and boilermakers at a local choke and puke just off the 210 before making a dealer delivery in Pasadena. Trying to unload a couple cars through his own personal brown LA haze, Speedball mistakenly dropped off the golden Volare at Worthington Dodge where it ended up in Cal’s Corral.

    That same day, a little old lady from Pasadena went to see Cal and his dog Spot to replace her worn out Super Stock Dodge with a more sedate ride because:

    “If your axle is a-saggin’, go see Cal
    If you need a station wagon, go see Cal
    If your wife has started naggin’ and your tailpipe is a-draggin’
    Go see Cal, go see Cal, go see Cal.”
    (Sung to the tune of “If You’re Happy and You Know It”)

    Spot was a hippo that day and took a “liking” to the brown Volare. The little old lady from Pasadena was charmed by that and promptly bought it. It was no shiny red Super Stock, but she figured she’d do less business with the CHiPs in the low key Plymouth.

    The LOLFP drove the Volare for about four months until she stroked out one evening watching an episode of the “Dukes of Hazard” (The one where Luke and Bo convince Uncle Jesse to enter a jug of his moonshine in a government alternate-fuels competition.) while shotgunning PBRs.

    Her only heirs were a pair of dope dealers who drive around East LA in a delivery van made from pressed pot panels. They promptly forgot about their inherited property, or couldn’t pay the taxes, whatever.

    And so the golden Volare languished, unseen in the little old lady’s rickety old garage for nigh on 44 years before it was discovered during a tax auction.

    The Volare wound up on the Bring A Trailer site where the grandson of the cartel leader, who runs a successful landscaping service in SoCal, was able to match its numbers to the family’s legendary missing gold car.

    Following a bidding war with a nostalgic and tenacious Boomer who’d “almost lost his virginity in a Volare just like this one,” the grandson secured the golden ride and ran for the border.

    We may never know what happened after that.

    2. Following a bidding war with a nostalgic and tenacious Boomer who’d “almost lost his virginity in a Volare just like this one,” the grandson secured the golden ride and ran for the border.

      Do you know one of my college buddies by any chance?

      Oops, couldn’t have been him he actually lost his virginity in a brown Volare.

      In the front bench seat.

      Assisted by the fact that the steering wheel was ridiculously easy to remove without requiring a puller. Just spin the big nut, and off it popped, leaving the front seat area clear for other activities other than driving. (He kept a wrench under the seat for just that purpose…)

      Aside from that highly useful “feature”, he too thought the Volare was a spectacular piece of flaming automotive crap.

    3. This is the most fantastic thing I have read in my life. Mr. Tracy, we have a golden opportunity for a serial fiction spot—one that doesn’t even have to be pulverized and scrubbed off later.

      Take all the stars, you magnificent beast.

  16. I follow this seller on Bring A Trailer. Bill has an amazing ability to find these malaise era time capsules. The regular commenters joke that he must have a time machine. Someone asked how this car got listed, and it’s because the seller brings BAT a lot of $$, and he’s built himself quite a following on the site.

    If I ever am in Myrtle Beach, I am going to stop into this guy’s showroom just to see some of these cream puffs in person.

      1. Good point. Also, a lot of car people are pretty sad about manuals disappearing and the transition to electric.
        But DAMN there are so many cool cars right now! Malaise, my ass.

        1. Agreed. I just got a hybrid SUV that puts out 375hp/475 ft-lbs of torque. Its faster to 60 and in the quarter mile than any of the sports cars I had before it. If this is the future, I’m ok with it.

  19. the price is relative to the very low miles and documentation. while some of the 78 model cars are starting to hit this kind of pricing in some instances, even the Smokey and the bandit T/A’s of this vintage are often in the 15-25 range. I suspect this is headed to another museum. that would be the only people willing to shell out that much for a brown more-Door Volare with a slant six.

  21. Counterpoint: my grandparents had a white one with that metallic blue bumpstrip around it. I know they got it in the early 70s and drove it into the mid 80s. Then gave it to my uncle who drove it in Charlottesville Va on long-expired Illinois tags into the 90s. Maybe they got a ‘good one’

    But 30k? Nah: I could see maybe 3k these days.

        1. I learned to drive in my parent’s 78 Aspen station wagon. I did a lot of work on that car over the years, and when my dad decided to sell it, I did the work on it to safety it so he could sell it with the safety. I’m not a hater, as they were not actually as bad a car (for the time) as many people say now. Having said that, not one of these cars is worth $30K.

  23. The buyer was profiled in a WSJ article last year about his 1973 Road Runner, he’s a car collector. He heavily modified the Road Runner with a Hellephant drivetrain, Hellcat interior… upgrades to suppport the power increase.

    …I wonder if he’s going to drop a crate Hellcat engine in this Volare??

    WSJ article link w/o paywall: https://archive.is/20221003152437/https://www.wsj.com/articles/he-dreamed-up-his-own-muscle-car-and-named-it-hellrunner-11664596700

        1. Oh, I wouldn’t want it. But, I spent a fair bit of time in my grandparents’ Volare, so just knowing a hellcat-swapped one existed would be cool. It’s just so damn absurd

  24. Wondering if they would be interested in some magic beans and a bridge I have for sale.

    I remember when the cops here bought a shit load of these. And seeing on the news that at any given time at least half of them were in the shop for repairs.

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