SUV With Emergency Braking Mistakes Billboard Ad For Real Car And Slams On Brakes

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Automatic emergency braking is now a common feature on many cars. It’s intended to slow a vehicle down when the driver may not be aware of a hazard, or is not able to react in time. However, these systems are not infallible, as one recent story out of China demonstrates.

The matter concerns the Li L9, a full-size luxury SUV from Chinese manufacturer Li Auto. Naturally, it’s equipped with all the usual modern safety equipment, including automatic emergency braking. A few months back, the system ended up putting the L9 in the headlines in China—for all the wrong reasons.

As seen in a video shared on Twitter, the L9 was driving at just under 50 mph on the G70 Expressway, when it passed under a billboard ad for vans. As per the footage, the vehicle can be seen to slow quickly, as if the brakes were slammed on—a dangerous maneuver to undertake on a free-flowing highway.

As reported by Pan Daily, the owner claimed this was due to the automatic emergency braking system, which mistook the vans in the advertisement for a real vehicle. Thus, assuming a collision was imminent, it slammed on the brakes. A rear-end collision was reportedly the result, with the owner demanding 20,000 yuan ($2,750 USD) in compensation.

Li Auto eventually confirmed that sequence of events. “The onboard system mistakenly identified an advertisement image as a real vehicle,” stated a company representative speaking to Pan Daily. The company noted that the AEB software would be improved to avoid this problem in future.

This incident happened despite the sophistication of the assisted driving system in the Li Auto L9. It features lidar, radar, and ultrasonic sensors in addition to multiple cameras. Regardless, all that redundancy wasn’t enough in this case.

Radar
The top-tier L9 has radar, lidar, and ultrasonic sensors in addition to multiple cameras for the ADAS system. Lower models omit the lidar but still have the other sensors to augment the camera feeds.

It’s an amusing problem that thankfully did not have a major negative outcome. Nobody was seriously injured in the crash. However, it’s easy to understand how frustrating this would be for the driver. It’s one thing for a vehicle to crash while under fully autonomous control. It’s another thing entirely for the computer to step in while you’re doing a fine job of driving, only to help precipitate an accident on its own.

It’s not the first time Li Auto’s automatic systems have come under scrutiny. In 2023, Car News China reported on a driver who said their car spotted “ghosts” as it drove past a cemetery. As they drove through the area, the car’s camera appeared to be detecting humans and cyclists when there was nobody around. “This is not a supernatural event, but is caused by the limitations of sensor recognition capabilities on the market,” responded the automaker, noting that it was merely a sensor error.

Thanks in part to this story, Li Auto has made the news again more recently for another rear-end incident. This past weekend saw a stack of Li Auto vehicles in a chained rear-end crash on a highway in Shantou, Guangdong during an outing of the local Li Auto car club.

In this case, AEB was involved, but not believed to be to blame. The incident was apparently caused when the lead vehicle in the pack stopped for a red light. A following vehicle was driving too fast in the wet and slippery conditions and was unable to stop in time. Automatic emergency braking engaged, but could not prevent the crash from occurring.

Vlcsnap 00152
Looks like a billboard to me…

When it comes to the billboard incident, though, it’s hard to say what drivers can do to avoid getting caught out. It’s a rare occurrence, to be sure, but also one few of us would expect to deal with. You could drive around with AEB turned off all the time, but then you’d be losing the benefit of the system. At the same time, if you did end up coming to grief because of an automatic safety intervention, you’d be incredibly upset that you’d crashed through no fault of your own.

Ultimately, the solution is better engineering to avoid uncommon but foreseeable cases like these. When it comes to automatic safety systems, automakers have by and large gotten it right. But as they should, the instances where automatic safety systems do not correctly interpret their surroundings will stand out as an unacceptable danger to the driving public.

Image credits: via Twitter screenshot, Li Auto

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55 thoughts on “SUV With Emergency Braking Mistakes Billboard Ad For Real Car And Slams On Brakes

  1. We have a ’17 CX-3, love it, but one quirk is that it’s afraid of its own shadow. Literally, when the angle of the sun is just right, the blind spot monitoring reads the shadow on the road as another vehicle.

  2. We have a ’17 CX-3, love it, but one quirk is that it’s afraid of its own shadow. Literally, when the angle of the sun is just right, the blind spot monitoring reads the shadow on the road as another vehicle.

  3. My 18 accord is frightened of semis, vans, cars and large snowbanks. When it gets close to any of these it engages AEB. It’s selective and only fearful of any of these in white. Any other color in the spectrum it’s fine with.

    1. finally we have found systemic bias against whites in the US. all the hysterical jorts and new balance guys who keep telling me it’s there have been vindicated.

      /s if not obvious

  4. My 18 accord is frightened of semis, vans, cars and large snowbanks. When it gets close to any of these it engages AEB. It’s selective and only fearful of any of these in white. Any other color in the spectrum it’s fine with.

    1. finally we have found systemic bias against whites in the US. all the hysterical jorts and new balance guys who keep telling me it’s there have been vindicated.

      /s if not obvious

  5. Something similar happened in my Tesla a short while ago – I don’t use FSD (It’s crap), nor do I use Autopilot. But “autopilot stuff” is still active when you’re just using the adaptive cruise control – which I used to use until this:

    I was in the collector lane of the 401 in Toronto, zipping along, and the car saw a lane ending sign intended for the express lanes. The car went from driving normally to full regen. With drivers doing 130km/h behind me. It was almost as bad as when cruise turned itself off when the side cameras became blocked due to some sleet-y rain. Same max regen moment, on the 401, only with lower visibility.

    So I don’t trust the cruise control anymore. I have no idea how anyone trusts Autopilot or FSD. I just assume they have a death wish.

    1. The 401 is insane at the best of times. There is just so much going on that a computer just can’t handle it. The collectors/express system is confusing enough for a human. I remember driving with my Tom-Tom GPS about 20 years ago and it kept telling me to get into the collectors, then back to express, then to collectors, then to express. There was no reason it should have suggested the collectors as I was going from Guelph to Kingston.

      The only time I had an enjoyable drive on the 401 was May 2020 when it was empty.

  6. Something similar happened in my Tesla a short while ago – I don’t use FSD (It’s crap), nor do I use Autopilot. But “autopilot stuff” is still active when you’re just using the adaptive cruise control – which I used to use until this:

    I was in the collector lane of the 401 in Toronto, zipping along, and the car saw a lane ending sign intended for the express lanes. The car went from driving normally to full regen. With drivers doing 130km/h behind me. It was almost as bad as when cruise turned itself off when the side cameras became blocked due to some sleet-y rain. Same max regen moment, on the 401, only with lower visibility.

    So I don’t trust the cruise control anymore. I have no idea how anyone trusts Autopilot or FSD. I just assume they have a death wish.

    1. The 401 is insane at the best of times. There is just so much going on that a computer just can’t handle it. The collectors/express system is confusing enough for a human. I remember driving with my Tom-Tom GPS about 20 years ago and it kept telling me to get into the collectors, then back to express, then to collectors, then to express. There was no reason it should have suggested the collectors as I was going from Guelph to Kingston.

      The only time I had an enjoyable drive on the 401 was May 2020 when it was empty.

  7. Huh. Now I have to ask about AEB for other brands. With my Hyundai, I can override the AEB immediately by quickly pushing the throttle down hard and then lifting the throttle.
    I have had a handful of AEB misfires where the car started slamming the brakes and that simple throttle tap immediately disabled the AEB. It is pretty simple and super easy to manage. And if I am stupid enough to override the AEB and it was really needed I only have myself to blame.
    I actually use this “override” most often when the car properly engages AEB but wants to fully stop the car when the situation has resolved itself. Think a slower moving car changing into into your lane triggering the AEB going full cray-cray emergency braking when in reality it only needs to slow down quickly until the speed differential is eliminated.
    Are other manufacturers AEB systems that hard to override?

    1. Tesla you can do the same. It’s rather startling to have the car suddenly try to slow down and have to override it. And on a busy highway? That alone is enough for an accident.

  8. Huh. Now I have to ask about AEB for other brands. With my Hyundai, I can override the AEB immediately by quickly pushing the throttle down hard and then lifting the throttle.
    I have had a handful of AEB misfires where the car started slamming the brakes and that simple throttle tap immediately disabled the AEB. It is pretty simple and super easy to manage. And if I am stupid enough to override the AEB and it was really needed I only have myself to blame.
    I actually use this “override” most often when the car properly engages AEB but wants to fully stop the car when the situation has resolved itself. Think a slower moving car changing into into your lane triggering the AEB going full cray-cray emergency braking when in reality it only needs to slow down quickly until the speed differential is eliminated.
    Are other manufacturers AEB systems that hard to override?

    1. Tesla you can do the same. It’s rather startling to have the car suddenly try to slow down and have to override it. And on a busy highway? That alone is enough for an accident.

  9. I just had my car do this the other day for seemingly no reason at all that I could figure out. It was on a corner, and there were cars parked on the side of the road, but I drive around corners with cars parked on the road all the time.

    It slammed on the brakes at about 45mph, so I slammed on the gas to override it, and it shut up, but it scared the crap out of me.

  10. I just had my car do this the other day for seemingly no reason at all that I could figure out. It was on a corner, and there were cars parked on the side of the road, but I drive around corners with cars parked on the road all the time.

    It slammed on the brakes at about 45mph, so I slammed on the gas to override it, and it shut up, but it scared the crap out of me.

  11. Not to keep flogging a dead horse, but this is the inevitable outcome of asking hundreds of people to contribute thought-work to incredibly complex projects with life-or-death implications if the management is going to be stupid and greedy. It doesn’t matter whether it’s in China or the good ole US of A, it’s the same problem everywhere.

    People are always going to take the actions that lead to keeping their jobs, and it is crystal-clear that in a lot of these workplaces, that means, “Turn in a module that meets the specified technical requirements well enough,” not, “Contribute to the overall safety and performance of the vehicle.”

    I would bet my bottom dollar that there is no one single person with sufficient education, resources, and authority to review the sum total of driving assistance mechanisms in a vehicle and consider their net effect on safety. They’re added because a competitor has them and considered to be a “feature” like power windows. Except they might kill you. Truly, software engineering is less giants standing on the shoulders of giants, than idiots standing on the toes of idiots.

    Get off my lawn, etc.

  12. Not to keep flogging a dead horse, but this is the inevitable outcome of asking hundreds of people to contribute thought-work to incredibly complex projects with life-or-death implications if the management is going to be stupid and greedy. It doesn’t matter whether it’s in China or the good ole US of A, it’s the same problem everywhere.

    People are always going to take the actions that lead to keeping their jobs, and it is crystal-clear that in a lot of these workplaces, that means, “Turn in a module that meets the specified technical requirements well enough,” not, “Contribute to the overall safety and performance of the vehicle.”

    I would bet my bottom dollar that there is no one single person with sufficient education, resources, and authority to review the sum total of driving assistance mechanisms in a vehicle and consider their net effect on safety. They’re added because a competitor has them and considered to be a “feature” like power windows. Except they might kill you. Truly, software engineering is less giants standing on the shoulders of giants, than idiots standing on the toes of idiots.

    Get off my lawn, etc.

  13. Nice to know that AEB systems have evolved to the point of interpreting pictures in addition to actual vehicles.

    Back around 2015 I had a Chevy SUV that would hit the brakes about every time it encountered a sweeping right hander with car stopped in a left turn lane. Some days it got interesting with people behind me going 55 MPH and me fighting to get the MFr to not go 25 MPH.

  14. Nice to know that AEB systems have evolved to the point of interpreting pictures in addition to actual vehicles.

    Back around 2015 I had a Chevy SUV that would hit the brakes about every time it encountered a sweeping right hander with car stopped in a left turn lane. Some days it got interesting with people behind me going 55 MPH and me fighting to get the MFr to not go 25 MPH.

  15. There is a bridge that I cross once a week, and at midpoint my vehicle wants to slam on the brakes EVERY TIME I cross that point. The first time when I first got the car, I had someone not far behind and it was raining and it freaked me TF out. In my immediate panic I had to fight against the brakes with the accelerator in order to not be rear ended. There was nothing ahead of me for a hundred yards or more, and it full-slammed the brakes at 45 mph.
    Because of this I’ve had to turn auto braking off, even if it might save my life in some other situation. I have it set to “alert only,” so now every time I cross that bridge I have a involuntary mental and physical bracing response ramping up as I approach the center, waiting for the screaming beeps.

  16. There is a bridge that I cross once a week, and at midpoint my vehicle wants to slam on the brakes EVERY TIME I cross that point. The first time when I first got the car, I had someone not far behind and it was raining and it freaked me TF out. In my immediate panic I had to fight against the brakes with the accelerator in order to not be rear ended. There was nothing ahead of me for a hundred yards or more, and it full-slammed the brakes at 45 mph.
    Because of this I’ve had to turn auto braking off, even if it might save my life in some other situation. I have it set to “alert only,” so now every time I cross that bridge I have a involuntary mental and physical bracing response ramping up as I approach the center, waiting for the screaming beeps.

    1. You have to remember the principles of the Cartoon Laws of Physics. In this case rule #7 applies. (My personal favorite is rule #9)

      1. Any body suspended in space will remain in space until made aware of its situation.
      2. Any body in motion will tend to remain in motion until solid matter intervenes suddenly.
      3. Any body passing through solid (or less than solid) matter leaves a perforation conforming to its perimeter. The threat of skunks or matrimony often catalyzes this reaction. Though, falling from extreme heights also works.
      4. The time required for an object to fall twenty stories is greater than or equal to the time it takes for whoever knocked it off the ledge to spiral down twenty flights to attempt to capture it unbroken.
      5. All principles of gravity are negated by fear.
      6. As speed increases, objects can be in several places at once.
      7. Certain bodies can pass through solid walls painted to resemble tunnel entrances; others cannot. Especially the one who painted the entrance (read Wile E. Coyote) to trick an opponent (read Roadrunner).
      8. Any violent rearrangement of feline matter is impermanent. Cartoon cats can be decimated, spliced, splayed, accordion-pleated, spindled, or disassembled, but they cannot be destroyed. Ever.
      9. Everything falls faster than an anvil.
      10. For every vengeance there is an equal and opposite revengeance.
    1. You have to remember the principles of the Cartoon Laws of Physics. In this case rule #7 applies. (My personal favorite is rule #9)

      1. Any body suspended in space will remain in space until made aware of its situation.
      2. Any body in motion will tend to remain in motion until solid matter intervenes suddenly.
      3. Any body passing through solid (or less than solid) matter leaves a perforation conforming to its perimeter. The threat of skunks or matrimony often catalyzes this reaction. Though, falling from extreme heights also works.
      4. The time required for an object to fall twenty stories is greater than or equal to the time it takes for whoever knocked it off the ledge to spiral down twenty flights to attempt to capture it unbroken.
      5. All principles of gravity are negated by fear.
      6. As speed increases, objects can be in several places at once.
      7. Certain bodies can pass through solid walls painted to resemble tunnel entrances; others cannot. Especially the one who painted the entrance (read Wile E. Coyote) to trick an opponent (read Roadrunner).
      8. Any violent rearrangement of feline matter is impermanent. Cartoon cats can be decimated, spliced, splayed, accordion-pleated, spindled, or disassembled, but they cannot be destroyed. Ever.
      9. Everything falls faster than an anvil.
      10. For every vengeance there is an equal and opposite revengeance.

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