The 2023 Toyota Crown Is A Crossover Sedan That Isn’t Boring Despite The Fact That Toyota Sedans And Crossovers Usually Are

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There’s one thing I’m always in favor of in the automotive world: weirdness. Now, I realize that genuine, uncut weird is a dangerous controlled substance, the sort of thing that companies like Toyota only handle with full hazmat suits and long stainless steel tongs. But that doesn’t mean that Toyota doesn’t have their own strategic reserves of weirdium in their vaults, and whenever they choose to carefully remove a tiny amount and sprinkle it on a new car, that’s a good thing. I think that’s what happened with the 2023 Toyota Crown: someone at Toyota authorized a little extra pinch of weird for their new flagship sedan, and it helps. The Crown isn’t perfect, and is perhaps even a bit confusing. But I think it performs its job well, and those extra few grains of weird swirling around in its molecules give it a bit of an unexpected appeal. Let’s dig in.

What The Hell Is It?

To help us understand just what Toyota is doing here, I thought a visual may prove useful:

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Here are the fundamentals: even though Toyota seemed to tell our own Mercedes Streeter back in July that the Crown is not a replacement for Toyota’s current top-of-line sedan, the Avalon, but they pretty much said it was during the press trip I was on, and, come on, that’s basically what’s happening. This will replace the Avalon as Toyota’s high-end sedan, riding that blurry line between Toyota and Lexus, which makes sense as this is the place the Crown occupies in Japan and other parts of the world that have traditionally had the Crown.Crown Gen

The Crown hasn’t been sold in America since the 1970s, even though the first Toyota to come to the US was the Toyopet Crown, which was a bit of a disaster. But, the Crown persisted in other markets, where it became a Toyota flagship, resplendent and decadent.

Moving down the chart, let’s address the most notable trait of the new Crown: it’s a crossover. That’s by no means interesting today – in fact, it’s basically anti-interesting to the point where if you threw that fact into a reactor with a copy of James Burke’s Connections you could probably power a small city for a month. But, it becomes interesting again when you realize that the Crown is a crossover sedan, a body type that there are really quite few examples of. The most famous may be the AMC Eagle 4×4 sedan, and currently the electric Polestar 2 has essentially the same formula: big tires, higher ride height, sedan body.

Img 3325 LargeThe Crown is built on Toyota’s modular TNGA-K platform, though they noted that from the driver’s seat back it’s been re-worked, with a new multilink rear suspension designed to maintain, in Toyota’s words “sedan performance,” which objectively is nearly meaningless, but I think I know what they mean. They mean it should handle a bit better than a conventional, wagon-body-type crossover.

The Crown has 5.8 inches of ground clearance, so you can free yourself from the tedium of steering around anything under six inches tall, like curbs or discarded apples or medium-sized stacks of magazines or even club sandwiches, set on plates with one of those little cellophane-topped toothpicks in it. The overall height is 60.6 inches, about four inches higher than a conventional sedan like Toyota’s Camry. It’s a tall sedan, with a trunk and everything.

WhysedansWho is this for, exactly?

I thought Toyota’s list of what cars may be cross-shopped against the Crown was strange and interesting. The Kia Stinger was on that list, along with the Nissan Maxima and Volvo S60. None of these cars are really huge sellers, and Toyota was even hesitant to name these other options, preferring to believe the beautiful illusion that they’ve made something absolutely incomparable. Let them have that.

They did say that their target buyers would be “young empty nesters,” a group that I imagine is composed of people in their mid 30s who set their children free in the woods because fuck it, too much work. I find this kind of a strange demographic, because the car feels far too roomy and big for a couple with no kids. This could easily be a family car, if desired. But, somehow we’ve all decided as a culture that almost everything needs four doors, so with that in mind, sure, young, sexy empty-nesters it is.

Toyota isn’t blind to the fact that most of what’s currently being sold are SUVs and crossovers, but they did note that 20% of the 3.4 million cars sold in the US were sedans, which comes to 680,000 cars, which is plenty of cars to sell.

Sayssomuch

Toyota’s tagline for the Crown is “Says so much” which feels like it can be good or bad depending on how you say it and whether you’re rolling your eyes or not. “Oh, hey, did you hear Cleandra and Mellikon bought a new Toyota Crown now that they’ve sent their kids away to that underwater boarding school?” “Oh, really? That says so much.” See what I mean?

 

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How’s It Look?

Like so many things in life, for better or worse, looks are important. They’re very important for the Crown, because, let’s be honest, pretty much anything roughly in this price range will do essentially the same job, about as well. It’s all about style and details, really, and, fortunately, the Crown has a notable set of both.

The look is unusual, primarily because of the crossover-sedan format, which is still very uncommon. The big wheels/sedan body does give everything a look of substance and  athleticism without the considerable bulk of most SUVs and crossovers.

Img 3295 LargeThe profile is very much a fastback, but Toyota was adamant to note that there is no hatch, and it’s just a trunk, and I’ll admit I’m not really sure why this was treated as such a big deal, in a positive way, because a hatch would have made this a lot more flexible and useful. Incredibly, I think we’re still dealing with hatch-stigma, where the very concept of a hatchback on a non-wagon/crossover/SUV body is somehow associated with low-end cars, and all of the insecure status horseshit that gets lumped on that class of car. It’s stupid, but it’s a thing, and as a result, this is how the rear opens up to allow you to shove items into it:

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Luckily, it’s a pretty generous trunk opening, and a good-sized trunk. I bet you could shove a lawnmower in there and let the handle hang out the back, if you had to.

The other important thing to note about the exterior look of the Crown is how much work that two-tone paint is doing. I’m very pro two-tone, or, as Toyota calls it, bi-tone.

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The bi-tone colors are only available on the Platinum trim (we’ll reveal more about that as you read) and they really do a lot to make the Crown stand out from the usual sea of boring cars. For example, here’s a very panda-like black-and-white two tone:

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…and here’s the Crown just in monochrome white:

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It’s still a bit of an unusual-looking car, but the bi-tone really changes things, and makes it genuinely noticeable. Let’s look at a monochrome red one now:

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…and the two tone:

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It feels different. A bit more menacing, a bit less ordinary.

I’m not sure I think the Crown is actually pretty, but it is striking. It’s not an elegant look, but it does have presence. The wheel choice is especially important on the Crown, as it wears its prominent wheels showily. The wheels on the cars I tested were these glossy black 10-spoked things with silvery daggers on them, causing me to think of a lamprey mouth, but not in a negative way, if that somehow makes sense.

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Facial Questions

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I do have two complaints about the front end, one of which is an absolute mystery to me.The first issue has to do with the badging. In Japan, the Crown has always sported its own ideosyncratic badge, a blingy and fun stylized crown. The non-US-market cars continue to use the stylized crown badge:

Crownbadge

This is, of course, objectively a better badge than the three oval Toyota logo that American market cars get. It’s more exciting, more confident, more fun. I asked several Toyota PR people, including Akihiro Sarada, the Chief Engineer, who did agree the Crown badge was pretty badass, though I don’t think he used those words.

From what I could gather, Toyota felt (correctly) that most Americans were unfamiliar with the Crown badge, and as such decided (incorrectly) to replace it with the normal Toyota logo. Personally, I think the crown badge should at least be an option – and, I’m pretty sure it will be, from third party vendors. It just fits better with the slightly outlandish feel of the car.

The second thing has to do with that central light bar between the headlights; in all markets other than America, it illuminates with a beautiful alabaster light! But in the US? It’s dark. Lifeless. And I have no idea why. Toyota reps I spoke with suggested it had something to do with American regulations, even though cars like the VW ID.4 and the freshly-refreshed Ford Escape manage to pull it off, somehow. So what the hell, Toyota?

Both of these seem like very fixable problems.

Technical Stuff

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Every 2023 Crown is a hybrid, using Toyota’s eAxle at the rear, and a combined combustion engine and electric motor up front, for an all-wheel drive setup, either on-demand or full-time, depending on which drivetrain is chosen.

Eaxle

There are two drivetrains available, the Hybrid and the Hybrid Max. The Hybrid uses an 88kW/118 horsepower, 149 lb-ft of torque motor in front, and a 40 kW/54 hp and 89 lb-ft torque motor in rear, combined with a naturally-aspirated 2.5-liter inline four making 184 hp amd 163 lb-ft of torque, for a combined drivetrain output of 236 hp and 163 lb-ft of torque.

The Hybrid Max has a 61kW/81 horsepower, 215.4 lb-ft of torque motor in front, and a 58.6kW/79 hp and 124 lb-ft torque motor in rear, combined with a turbocharged 2.4-liter inline four, for a combined drivetrain output of 340 hp/332 lb-ft of torque. The Hybrid Max uses a direct-shift six-speed automatic gearbox, while the Hybrid has an electronically-controlled CVT that I have to say I wasn’t too fond of.

These drivetrains will hurl the roughly 4,300-pound Crown from a stationary to 60 in 7.6 seconds for the Hybrid and 5.7 seconds for the Hybrid Max. The Max definitely feels quicker, and I think a lot of that has to do with the six-speed auto, which doesn’t have the annoying loud-revs/long lag/finally some speed quality of the CVT.

Nimh

The battery used in Toyota’s hybrids is a bit unusual in this age of Lithium-based batteries, as it’s what is known as  a “bi-polar nickel metal hydride battery.” The bi-polar designation may seem ironic for a NiMH battery, since in human biology you might use lithium to treat bi-polar conditions, but here, of course, the bi-polar means something very different, specifically a design that can reduce volume and internal battery resistance.

The pack’s voltage is 230.4 volts, and has a capacity of 5 Ah. I tried to g3t a shot of the eAxle motor assembly on the rear axle, and sort of succeeded:

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The eAxle will always get at least 20% of the power, at least for the Hybrid Max drivetrain, which is why it’s a full AWD system as opposed to the Hybrid setup, that can operate as a FWD-only car.

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Oh, one minor technical question I never got an answer to: on the on-dash graphic that shows how power is being distributed, from either the ICE engine or electric motor, it only shows regen happening from the front axle to feed the rear battery; does this mean the rear motor is not used for regen, or was it just done this way for graphical clarity? If I get an answer to this important question, I’ll update.

The Inside Within

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The Crown’s interior feels upscale and the materials all feel generally high quality, but it also feels quite, well, cluttered inside. It’s not exactly cramped, and the seats are plenty comfortable, but there’s just a lot of stuff in there, especially up front.

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The rear is a bit more open, and the rear bench is very comfortable, even to lay across and have a nap on, which is always a plus. Here’s the rear bench on a non-Platinum-spec car:

 

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I actually really liked the tweedy lower trim level seat material; I’m not certain if you can spec a bi-tone Platinum one with this seat fabric instead of the leather, but that would be the way I would go if I could. One annoyance about the rear seats is that I could not find an inside-the-car release to fold the rear seats down; they only seemed to be inside the trunk.

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I suppose this isn’t the biggest deal in the world, but I found it annoying.

You know what Toyota does do extraordinarily well? This:

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Toyota has some of the beefiest, most effective floor mat anchors in the industry, perhaps because of those lawsuits back in the day. Whatever the motivation, you can be sure those floor mats aren’t going anywhere unless you want them to, and I suspect there must be some segment of the market for whom this is a big deal.

Other details leave me puzzled, like Toyota’s glass roof design:

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The Crown is a premium car, and as such it should absolutely have an option for a glass roof, because glass roofs are fantastic. What I don’t understand is why the Crown’s glass roof is split like this, 25% up front and then 75% behind, with what looks like a roll bar that connects the car’s B-pillars.

I get why you may do this for torsional stiffness or rollover safety, but pretty much all automakers, including Toyota, have built cars that are stiff and safe and do not need this crossmember stuck there bisecting a glass roof. A Toyota rep I spoke with said it had to do with getting the body rigidity they wanted, and while this could easily be true, I have to question the logic of this decision.

Are the young empty-nesters Toyota wants to sell Crowns to going to be whipping these things around their local track and appreciating that stiffness, or are they going to be driving to shopping centers and taking leisurely, comfortable road trips to look at the changing leaves through their large glass roof? I think I know the likely answer, and it doesn’t work better with that big bar there.

Also, I don’t get this glovebox shelf that cuts the glovebox space up so much:

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Maybe a really fat owner’s manual is supposed to sit in there?

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Also unexpected, but not necessarily bad are the rear seat heated seat controls, which are on the door armrest. It’s not where you usually find this, but it’s not really a bad choice, and hey, heated rear seats are nice.

How Is It To Drive?

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The two drivetrain options make a huge difference in the driving experience, and it’s not just about the increased power of the Hybrid Max setup. It’s the transmissions. The six-speed auto is so much more pleasant and engaging to drive than the CVT that I don’t even really feel like I could recommend the CVT, even though the CVT’s fuel economy is significantly better: 42 city/41 highway/41 combined for the XLE and Limited trim levels, while the Platinum level with the Hybrid Max only makes 29 city/32 highway/30 combined.

Both are decent, but there’s an 11 mpg difference between the two combined ratings, and that’s a lot. A car like this that gets 41 combined mpg is fantastic, and I suppose you’d get used to the CVT; on my drives in the car, I never really did.

The Hybrid Max can split wheel power from front (70:30) to rear-biased (20:80) depending on driving conditions, and while I didn’t get an opportunity to really push the car hard enough to feel this, I like knowing it’s possible.Img 3398 Large

Overall, though, the Crown is an easy, comfortable car to drive, smooth and generally quiet, though under hard acceleration you can hear a distinctive Jetsons-like whine from the rear motor, which I actually kind of liked.

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The Platinum trim/Hybrid Max has six driving modes, most of which are self explanatory, except perhaps for Sport and Sport S+. The difference is that the S+ mode stiffens the suspension to reduce body roll and changes the steering input, along with re-mapping the throttle response to be more, um, responsive, while Sport S just does the throttle changes, and leaves the suspension in the more comfortable mode.

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The Hybrid drivetrain just has the three basic driving modes you’d expect, Sport, Normal, and Eco. These do exactly what you’d think, except for Eco, which releases e.coli bacteria into the air via the HVAC system. No, no, I’m kidding! Eco maximizes fuel economy and all that, just like everywhere else. I can’t believe you fell for the e.coli thing.

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The Crown would make a fantastic road trip car, and an easy around-town, do whatever car, which is precisely what it should be. Is it particularly engaging to drive? Eehhh. I mean, the Hybrid Max is certainly quick, and the mass of the car is mostly low, so it holds the road well, and the suspension (MacPhersons up front with a stabilizer bar, multi-link at the rear with another stabilizer bar, both hollow, but the Hybrid Max has bars a millimeter or two bigger in diameter and a solid bar at the rear) feels pretty good.

Of course, it’s not like I got to autocross it or anything, but let’s be real, that’s not what this car is for.

Electronic Whatevers

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The Crown has the usual assortment of electronic gadgets that you’d expect in a car of this class, with five USB ports (four USB-C, one USB-A) and an interesting, pocket-like design for the wireless charging pad, as you can see above.

Centerstack

The Crown does have wireless CarPlay and Android Auto, as it should, but for whatever reason I had to use a cable, like some filthy animal, when I was testing it. Perhaps it’s because these were preproduction cars? Anyway, Toyota assures me wireless CarPlay works, so that’s good.

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That center screen is big, about 12 inches, and Toyota’s interface is, well, fine, certainly no worse than any other mainstream touchscreen car UX. The 360° cameras looked good on the big screen and were, as always, handy to have. The voice commands worked well for things like navigation, which I know because I got lost a few times and was able to just yell at the car to find my way back.

Oh, I do like how the Platinum trim has a washer for the rear camera:

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That’s not something you see that often on any car.

A full suite of driver-assist, Level 2-type assisted driving tools are available, including dynamic cruise and Steering Assist and Lane Tracing Assist and these systems were able to follow road curves and, perhaps problematically, require diminished attention from the driver.

The car is paying attention, though: atop the steering column sits something that looks like an old column-shift PRNDL indicator:

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There are infrared driver monitoring cameras in there, making sure you’re at least facing the windshield while the car is under partial automated control.

How Much Is It?

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The Crown starts at $39,950 for the XLE, $45,550 for Limited, and both of those come with the basic Hybrid/CVT drivetrain. If you want the bi-tone paint and the Hybrid Plus with the six-speed auto, you’ll have to plonk down $52,350 for the Platinum.

By modern car standards, these prices go from average to a bit above average, so I generally think the pricing is pretty fair. You are getting a lot for your money, and, you know, it’s a Toyota, so it’s not likely to be crap.

So What’s The Takeaway?

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The biggest draw of the Crown, I think, is that it doesn’t look or feel like everything else on the road, especially with that two-tone paint, and I think that’s always a good thing. It’s plenty comfortable, has all the modern car crap your partner is probably going to demand, and gives you sedan-like handling and looks while still being able to comfortably drive over stacks of things that are approaching six inches high.

You also get the higher driving position people like, without all that pesky enclosed interior cargo room of a wagon-like SUV or crossover. It’s quiet and quick and easy and considering what you get, the price isn’t bad. It’s better than the soporific Avalon it replaces, and I think the general carscape will be better for having some Crowns whizzing around in it.

Just treat yourself and get an aftermarket crown badge for your hood. Maybe one for the trunk. You’re worth it.

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66 thoughts on “The 2023 Toyota Crown Is A Crossover Sedan That Isn’t Boring Despite The Fact That Toyota Sedans And Crossovers Usually Are

  1. I kind of like the styling. My wife won’t buy an SUV and an electric car is not practical for our use cases. She likes 4 doors and the hybrid drivetrain would be a plus. And it is a fair price by today’s standards. Seems like a win.

    Of course I would insist on the good transmission which hurts the value proposition and all the benefits of the hybrid seem to be lost other than the AWD. Our aging 3.7 liter G37 gets 30+mpg on the highway so this huge weight and complexity is a tough sell for such crappy hybrid mileage.

  2. I want to like the Crown. A sedan with the ease of entry of a crossover sounds ideal. But I’m kind of mad we didn’t get the wagon. And that fastback shape would be better served by a hatch.
    I’d love to take one for a spin when they are available, but I don’t think I will buy one.

  3. “I can’t believe you fell for the e.coli thing.”
    I can’t believe you would abuse my trust in you. Now I’m afraid you’re going to tell me that you made up the stories about the taillight fetish community. I’m hurt, and I don’t know if I’ll ever be able to trust an automotive writer with a taillight fetish again.

  4. I like it. The price is in line with new cars (sorry the 20k fully loaded new car is gone). I would consider this when it comes time to replace one of the fleet.

  5. This could be a good replacement for my current Polestar 2 if the charging stations don’t improve over the next couple of years (Midwest). The Crown is cheaper, more space, you lose some power but you get Toyota reliability and more dealerships around for parts and service. 30 mpg combined is not that bad for the size. I am always looking for unique cars, at this point in life I want something comfortable lol

    1. Is Toyota reliability still a thing? There new R2D2 electric vehicle had the wheels fall off.

      New Owner: I paid a lot for this so I’m going to drive it until the wheels fall off.
      -5 mile later-
      New Owner: damn

      The bi-tone paint looks terrible. The black inserts on the doors look even worse. 30mpg isn’t anything special these days. For some reason, the front end made me think of Gypsy from MST3K and now I can’t un-see it. It’s 2022, where’s the PHEV?

  6. Nice, I guess. The tweedy fabric is pretty interesting too.

    I don’t see Toyota selling many of these for $52K in the US versus a ~$50K RX350. I guess there are a few diehard sedan fans left who are looking for something quite nice/reliable and think a Lexus is too “showy”?

    1. Even a RX450h isn’t too far off in that case. Spend a few more grand and get a Lexus versus a Toyota?

      I know the Avalon was always reviewed as “Lexus-like” but I’m guessing the interior still isn’t quite Lexus materials. Or Lexus quiet. RX will have a PHEV next year too, although I’d guess it will be more like $65k+

  7. Much like the original Automobile magazine brought innovative European-style photography and fashion-style layouts to print automotive journalism, The Autopian is charting new territory in the use of breathtaking, colorful world class graphic art to head line stories on this blog.
    Well done!
    Let us know who is doing this work please.

  8. They’re trying the original “Venza” experiment again? As an Avalon replacement, its good – the higher seating height will be much appreciated by older buyers, but they still may want something more akin to a sedan bodystyle. It just feels like Toyota feels that it’ll turn people off if they call it a sedan, the same way 10 years ago nothing could be a “wagon”, it had to be a “SportCross” or “SportCombi” etc.

    I could easily skip the two-tone, to me it just looks contrived, especially when even the monotone still has a black roof, grille surround, and those triangular-ish shapes across the doors in black.

  9. Hot take: I love this thing. It’s absolutely ridiculous-but so ridiculous I think it works. It’s big, comfy, smooth, fairly practical, and has extremely unique styling and a unique shape. I actually like the genre of weird big/tall sedans…I actually think the BMW GTs are neat, for example.

    It’s also all wheel drive, and the fact that the semi-sporty trim (let’s be real here it’s a 4000+ pound car that hits 60 in a shade under 6 seconds) is a hybrid that’ll get 30 MPG in the city is a huge selling point for me. I live in the city and everything I’ve driven that isn’t a hybrid doesn’t even come close to its city ratings in the type of traffic I have to deal with.

    Plus, this has space…and I’m the type of person who’d rather have a $50,000 car that no one knows is a $50,000 car than the other way around. This is fairly stealthy…it’s a reverse flex. Not going to lie, I’ll probably look at one a few years from now. It can be fun to let your freak flag fly a little bit.

  10. In the early 2000s when fastback CUVs came (and went) they were a little bit of a mystery. The ZDX, Accord Cross Tour, V60 Sedan and Subaru “SUS” never really got much for positive feedback. Here in the wasteland that is 2022 we have Mercedes GLC and GLE coupes, BMW X4 and X6, Lexus NX, Cadillac Lyriq, Tesla Model Y and Ford Mach-E all staking a claim to the strange netherworld between Sedan, Hatchback and Crossover.

    I would counter your claim of weird by saying that Toyota is following an established trend down market for an older buyer that finds luxury brands gauche, but still wants something with nice features that they can sit comfortably in. In another timeline, the Crown would have been the 2022 Oldsmobile Toronado.

    Now that would have been a weird car.

  11. It’s such a weird car. Even Toyota doesn’t seem to know who they’re targeting—”young empty nesters” is not exactly a large swath of the market, you know? It’s a weird-looking beast that’s less practical than it looks like it should be. It’s like they made a crossover, then decided to make it look less useful. It looks bloated, yet claustrophobic at the same time. The two-tone paint is different, but the execution is hideous and makes the car just look mis-matched.

    This thing is a sedan that’s trying to compete with crossovers, not other sedans and wagons. It’s going to lose at that game. People aren’t going to know what to make of it—even Toyota doesn’t seem to know what to make of it, and they built the damn thing—and that means they probably aren’t going to buy it. It offers nothing that other vehicles can’t do better, and in an awkward, strange-looking package.

    1. Not only do they not know what to do with it, but they make a wagon version that would have been a hit here in the US. But they’ll only send us the sedan. They are making a lot of odd decisions with the thing.

    2. “”young empty nesters” is not exactly a large swath of the market, ”

      Well that’s a bigger group than the “Vegan Incels” market!

      :-p

  12. If people didn’t all feel the need to sit up high we wouldn’t need tall sedans. I have never understood the attraction ofa crossover or SUV. Trucks I understand, at least when they are doing truck stuff. I get that people like to go off road in things like Wranglers and Broncos, but in my view, none of those are pleasant to drive around town. I try to avoid driving my truck, an old Ranger, because it’s a pain in town because it’s big and lumbering, and compared to new trucks it is neither of those. A sedan, or a coupe is just so much nicer to be in, at least to me.

    This thing looks ok, but that’s all. I like that you can get it in two tone, but I don’t care for how they execute it.

    1. The attraction of a higher entry point will become apparent to you when you have children in car seats, and/or when you become old.

      Now, admittedly that seems like the exact opposite of the consumer that Toyota claims to be targeting with this vehicle, but I don’t see the appeal of a family-looking thing for a childless couple.

      1. Older folks like to go with their friends to taste wine, shop for antiques, or go to Blink-182 concerts. I suspect a big comfy back seat is high on the list for a pretty big group of seniors.

          1. For some reason every car company is afraid to say they’re targeting old people. Scions were a huge hit with the over 50 crowd but the marketing featured anime and CGI lightning bolts and kids with weird hair styles carrying guitars. The 3 RAV4’s in my neighborhood belong to a widows over 60 but you only see “active” 20-30 year olds in the ads. Even Buick shows 30-somethings in their car ads. We all know you have to be 65 to buy a Buick. That’s the law.

            1. This is by design which is why you see all these as seen on TV junk ads with able bodied seemingly healthy mostly young people using the products which clearly are aimed at seniors who have a hard time opening a jar or straining spaghetti from a pot of boiling water. People don’t want to see folks who look like themselves struggling to do everyday tasks and showing their mortality so everything is old-washed

          2. Has there ever a been a company that said “We’re targeting the septuagenarian retiree”?

            Tag line can be: “Make your last car, your best car…Toyota Crown”.

            No, they always suggest younger people will like it, and then a bunch of retirees buy them. I don’t think Buick or Cadillac in peak “old person car” days ever publicly embraced who their real demo was.

      2. This is the exact reason I prefer to drive my MKX or my wife’s Tucson instead of my G6, I don’t like having to try to buckle a car seat by feel because the car is low enough that I need to bend over, risking exposing a plumber’s crack to the other parents at daycare.

  13. Lightbars have been legal in the US since at least 1986 (hello, Sable, even if the middle didn’t light up on the early models) and are cropping up on just about every new car, so Toyota’s statement makes no sense.

  14. I know why Toyota are saying this isn’t an Avalon replacement… I mean they do have the stigma of the elderly about them. But this is better, the one thing my quite elderly grandmother appreciates is that EVERYONE now has an SUV to transport her about in, she can just kinda slide in and out, doesn’t have to bend down to get in, or step up to get out. This does that, easy to get in and out of and its the all important sedan.

  15. My biggest takeaway is how wonderful that tweed-esque upholstery is. I’d try my damndest to get that stuff optioned into one with the Hybrid Max. I’m still torn on how I feel about the Bi-Tone paint. I’d have liked to see more earth tones instead of the usual color palette, though. Maybe I’m just old, but I do like the Eagle SX4 and Crosstour exterior shape, although I don’t like the price.

    1. I like it too, but as a dog owner, I wonder how much of a mess it would be. I use a seat cover for the rear, but the hair still finds its way underneath. Leather or normal cloth, I can vacuum it out. A tweed-like fabric would probably grab it like velcro.

  16. Heads up, Torch, that first image of the Crown XLE’s interior is the new Corolla. Would be worth replacing if possible!

    Nice review otherwise.

  17. Nice cloud in the lede pic. Also I was outraged when I heard about the eco mode. But luckily that was just Torch being Torch.
    No thoughts on the car.

  18. Basically the same exact ground clearance as a Camry says to me that “crossover” is synonymous “weird styling” these days. If they were to ditch the black plastic I suspect this would just be a sedan.

    1. Hah, you’re right! Toyota make a big deal of how they lifted the Crown to make ingress and egress easier, but the Camry has a mere 0.1 inches less ground clearance. I think they just chunked it up with some big-ass wheels and about a 110% vertical scaling. Presumably the extra height does let them offer a higher seating position, but it’s the weird proportions doing that, not the lift.

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