In the early days of hybrid cars, the Toyota Prius stood out as an icon. It was heralded as the harbinger of a new green revolution, with celebrities jumping on the bandwagon to showcase their green credentials. It was also derided by the gas-guzzling set as a virtue-signaling nonsense car and a black mark on combustion’s good name. Hybrids were a hot-button issue, and the Prius was at the center of it.
Fast forward to today, and hybrids are common, and even dominating in some sectors. Meanwhile, the fifth-generation Prius is racking up sales with a sleek new look and a plug-in hybrid option. I decided it was time to compare the Prius of today with the awkward model from before the craze.
We’re going to dive into the figures and see just how far the Prius has come from its early days. We’ll examine whether the Prius is still a smart, economical option, and how it’s position has changed over the years. Calculators at the ready, let’s go!
PRICE: 2024 Prius v. 2001 Prius
The 1997 Toyota Prius was effectively a new class of car entirely, and was the first modern hybrid car on the market. However, it would only reach North America in late 2000, having just been beaten to the US by the original Honda Insight. It sold for $19,995, which pencils out to $36,407 in 2024 dollars. As a guide, Corolla cost just $13,753 for the 2001 model year, or roughly 25,042 today. In that year, the US median family income was $42,228 in 2000, equivalent to $76,890 today.
The 2024 Toyota Prius starts at $29,840 by comparison. That’s quite a bit cheaper than the original 2001 model, leaving the two virtually lineball after 23 years after accounting for inflation. Median family income was $74,580 in 2022, the closest year that the Census Bureau has released data for. Adjusted for inflation in the last two years, it’s equal to $79,083 today.
Fundamentally, the price of a Prius has changed for the better in the last 23 years, and median incomes are ever so slightly up. Price-wise, the Prius is a good a deal now as it was then. It’s always been a costlier option than conventional ICE-powered vehicles, though the idea is that greater fuel economy would offset the higher purchase price. However, appealing to the customer’s wish to reduce their carbon footprint has often been a bigger selling point for Toyota’s hybrid offering.
POWER & WEIGHT: 2024 Prius v. 2001 Prius
Let’s talk propulsion! The 2001 model used a 1.5-liter four-cylinder gasoline engine. It was capable of running on the Atkinson cycle, where variable valve timing was used to hold the intake valve open longer, which lets some air flow back into the intake manifold during the traditional compression stroke. This cuts the effective compression ratio of the engine while leaving the expansion ratio intact, and due to fancy thermodynamic reasons, improves efficiency at the cost of some power. The power tradeoff doesn’t matter so much when you’ve got an electric motor to fill in torque and add power. The Prius started the trend of hybrids using Atkinson cycle engines, and many later hybrids followed in its footsteps.
The 2001 Prius netted 70 horsepower and 82 foot-pounds of torque from its gasoline engine. Meanwhile, the electric motor could put out 44 horsepower at maximum, along with a mighty 258 foot-pounds of torque right from zero RPM. The motor was powered by a relatively low-tech nickel-metal hydride pack of just 1.78 kWh capacity. Set up in a parallel hybrid configuration, either the motor or gasoline engine could drive the front wheels. The electric motor also provided regenerative braking to recharge the battery. Peak combined output came in at 101 horsepower. Meanwhile, the model weighed in at 2,765 pounds.
The newest Prius debuted in late 2022, and no more would it make do with limited power figures. The 2024 model instead rocks a 2.0-liter four-cylinder engine good for 150 horsepower and 139 foot-pounds of torque on its own. With the addition of two electric motors, it delivers a combined output of 194 horsepower. Those were entry-level sports car numbers back in the day, and now you’re getting them on one of the most famous “green” cars of all time. You can also upgrade to a heavier all-wheel-drive trim which gets a rear electric motor, with a small bump in combined output to 196 horsepower. Curb weight is 3,199 pounds.
The Prius Prime is the plug-in hybrid model, and it’s even more impressive. It has the same 2.0-liter engine, but gets more powerful motors and a larger 10.9 kWh lithium-ion battery. The combined output is an impressive 220 horsepower. However, the Prius Prime does pay a weight penalty, coming in at a heftier 3,536 pounds. It’s also only available in front-wheel-drive form.
The 2001 Prius achieved a power-to-weight ratio of 0.036 horsepower per pound. Meanwhile, the new Prius offers 0.061 horsepower per pound, while the Prius Prime dials in at 0.062.
Naturally, the higher power output of the current Prius nets serious gains in the real world. Where the original Prius took over 13 seconds to hit 60 mph, the new model will do it in just 7.1 seconds. The Prius Prime is even quicker, making the sprint in just 6.7 seconds. That’s equal to a 2005 Mazdaspeed Miata—the one with the turbo! The Prius Prime is so good, in fact, that it can beat the 2001 Prius on electric power alone—achieving the dash to 60 mph in 11.7 seconds according to Car and Driver.
Economy: 2024 Prius v. 2001 Prius
But what of the Prius’s key feature—fuel economy? Well, the original Prius achieved 41 miles per gallon as per current EPA rating guidelines. That was a nice leap over the 30 mpg achieved by the contemporary Corolla.
The new Prius is altogether more capable though, delivering 57 mpg combined. The Prius Prime is a more complicated proposition, by virtue of its ability to run up to 44 miles on electricity alone. It achieves a rating of 114 mpg-e from the EPA, or 48 mpg relying on gasoline alone. The latter figure is likely lower given its weight penalty to the standard Prius. As a guide, a 2024 Corolla Hybrid will deliver 47 mpg combined. That pencils out to using approximately 0.3 gallons more gas than the Prius over a 100-mile drive.
Options: 2024 Prius v. 2001 Prius
When automakers are releasing something out of left field, they like to keep the options list tight. If initial sales are low, having a huge amount of variants and options adds unwelcome costs. For the launch of the Prius in North America, Toyota indeed kept things simple. It was well-equipped from the start, with keyless entry, alloy wheels, air conditioning, automatic climate control, power windows, and ABS as standard. It rocked an AM/FM cassette unit, but you could upgrade to a CD player if so desired. A navigation system was also available.
Today, the Prius is a well-established model with a rich assortment of trims. Still, the base models are well-equipped. You get six USB-C ports for charging, push-button start, and an 8-inch infotainment screen with wireless Apple CarPlay and Android Auto. You also get a backup camera as standard, along with the Toyota Safety Sense collision warning system.
You can upgrade the Prius substantially if you so desire, too. Higher trims get a 12.3-inch infotainment screen, premium JBL audio, and a panoramic 360-degree view camera system. Other available equipment includes a glass roof, digital rearview mirror, and heated front and rear seats. There’s also the ability to upgrade to electric all-wheel-drive, with 2024 Prius models able to be configured with a rear motor option. However, the plug-in hybrid Prius Prime doesn’t offer that choice.
Stepping Up
Ultimately, the new Prius is a bold step forward over the original model. Since its launch, it was a gas-sipping hero for the environment, which prioritized function over form. Today, it’s a stylish street crawler with good economy and good power.
Realistically, buying a Prius today gives you a lot more than you got in 2001. You get an altogether more complete car that’s faster and better looking to boot. The better fuel economy is money in your pocket, too. To say nothing of the convenience of wireless phone charging, modern infotainment, and all the other comfort features available on the new one. Fundamentally, none of this is revolutionary, it’s just a sign that the Prius is absolutely moving with the times.
At the same time, the Prius is no longer the darling choice of the climate-conscious set. There are plenty of full EVs on the market that use no gasoline at all. Plus, there are a million other hybrids on the market, too—even from Toyota itself. Once a standout in the Japanese automaker’s range, you can now get everything from a Corolla to a Tundra with a hybrid drivetrain.
In that context, it’s almost surprising that the Prius still exists in Toyota’s lineup. Where it once commanded over 236,000 sales in 2012, it hasn’t broken the six-figure mark since 2017 in the US market. It crested 30,000 units a year in 2022-2023, and should do so again in 2024. Still, it’s nowhere near the volume seller it once was. It’s sales numbers are stunted on by the Toyota RAV4 Hybrid, year in, year out, and the hybrid SUV sold a full 161,125 units in 2024.
You can get the same fuel-sipping technology on the rest of the company’s range, so it’s hard to imagine why the Prius persists. And yet, it does, with a unique style and positioning all its own.
Whether the Prius will exist long into the future is a vexed question. Toyota’s plans for the ever-more-electrified future remain opaque. But for now, it’s economical transportation that looks hotter than ever, with more punch to boot. The Prius was always efficient, but in the last few years, it got cool. That’s not a bad thing.
Image credits: Toyota
If I wasn’t waiting to get the new smaller hybrid truck, a Prius would be probably cross shopped with the hybrid Corolla as dumb as that may sound.
If I could avoid the customary Toyota tax, and bullshit dealer add ons and MSRP mark ups, I would have probably already bought a Toyota hybrid.
The new Prius is the best yet as far as looks and driving dynamics. To me it is actually a good looking car.
Everything considered it’s a better car, and a better cost value than the original model was. YMMV.
“There are plenty of full EVs on the market that use no gasoline at all.”
So make a Prius that runs well on pure ethanol with a 14 gallon fuel tank. That should get the same range with no gasoline use.
“There are plenty of full EVs on the market that use no gasoline at all.”
So make a Prius that runs well on pure ethanol with a 14 gallon fuel tank. That should get the same range with no gasoline use.
A bit off-topic, I realize, but you brought on this digression—lots of cars did! It’s one of my favorite confluences of old and new eras. Pretty sure the first car I ever saw nav in, my grandparents’ 2000 Acura 3.2TL, had both a tape deck and in-dash CD player. Early BMW nav systems, most common in E38 7-series and E39 5ers up to 2001, had a prominent tape slot right next to the teensy screen; the wider-screen model in ’02-03 E39s, including both of my ’03s, has a little eject button in the top-right corner that motors the entire screen down to reveal the tape player hidden behind it!
A bit off-topic, I realize, but you brought on this digression—lots of cars did! It’s one of my favorite confluences of old and new eras. Pretty sure the first car I ever saw nav in, my grandparents’ 2000 Acura 3.2TL, had both a tape deck and in-dash CD player. Early BMW nav systems, most common in E38 7-series and E39 5ers up to 2001, had a prominent tape slot right next to the teensy screen; the wider-screen model in ’02-03 E39s, including both of my ’03s, has a little eject button in the top-right corner that motors the entire screen down to reveal the tape player hidden behind it!
” 194 horsepower. Those were entry-level sports car numbers back in the day, ”
Back in the day??? The ND Miata only makes 181, and the BRZ96 barely makes 200!
Similar to Peter Griffin, I don’t always consider the Miata a sports car
If I could give you a frowny-face vote right now, I would. 🙁
If not a sports car then what is it?
What does 350hp & 200mph get you? You can beat the guy in the lane next to you off the line and to the cop up ahead waiting to give you a $300 ticket. Fun. My idea of fun is a car that responds eagerly, but not necessarily ferociously, to every one of my inputs, lets me throw the top down, and just enjoy driving. Many don’t understand that pure driving enjoyment does not just equate to horsepower. It surprises me that a writer for an auto journal wouldn’t though. But that’s fine. Less competition for those of us who want a golden retriever rather than a mountain lion. You go have fun with your mountain lion.
Even more to the point 194 HP and a 6.7s 0-60 sprint is the same as a US spec E30 M3:
https://www.bmw-m.com/en/topics/magazine-article-pool/bmw-m3-e30-portraet.html
Which wasn’t exactly entry level back in the day.
MR2 SW20 Turbo: 200; ITR: 195; Supra NA/SC300: 220; even the 240SX only had like 155. NB was like 140 max. This is the back in the day, not 2019 lolololololol.
Right? MR2 AW11 = 120, Fiero I4 = 95, V6 = 140. Those are entry level sports cars from back in the day. I’m not really sure what Lewin considers to be a sports car, though, if a Miata ain’t it.
” 194 horsepower. Those were entry-level sports car numbers back in the day, ”
Back in the day??? The ND Miata only makes 181, and the BRZ96 barely makes 200!
Similar to Peter Griffin, I don’t always consider the Miata a sports car
If I could give you a frowny-face vote right now, I would. 🙁
If not a sports car then what is it?
What does 350hp & 200mph get you? You can beat the guy in the lane next to you off the line and to the cop up ahead waiting to give you a $300 ticket. Fun. My idea of fun is a car that responds eagerly, but not necessarily ferociously, to every one of my inputs, lets me throw the top down, and just enjoy driving. Many don’t understand that pure driving enjoyment does not just equate to horsepower. It surprises me that a writer for an auto journal wouldn’t though. But that’s fine. Less competition for those of us who want a golden retriever rather than a mountain lion. You go have fun with your mountain lion.
Even more to the point 194 HP and a 6.7s 0-60 sprint is the same as a US spec E30 M3:
https://www.bmw-m.com/en/topics/magazine-article-pool/bmw-m3-e30-portraet.html
Which wasn’t exactly entry level back in the day.
MR2 SW20 Turbo: 200; ITR: 195; Supra NA/SC300: 220; even the 240SX only had like 155. NB was like 140 max. This is the back in the day, not 2019 lolololololol.
Right? MR2 AW11 = 120, Fiero I4 = 95, V6 = 140. Those are entry level sports cars from back in the day. I’m not really sure what Lewin considers to be a sports car, though, if a Miata ain’t it.
Had GM developed a third gen Volt, and we’d be seeing the 2025 year model rolling out of dealerships…
But GM’s gotta GM, and I guess the Prime is the PHEV hatchback we deserve?
My younger son bought a Volt and I don’t think you could pry him out of it at the point of a gun. He is a fan. He reports that he can easily go a month with the engine only firing up for its regularly scheduled exerciser routine.
Had GM developed a third gen Volt, and we’d be seeing the 2025 year model rolling out of dealerships…
But GM’s gotta GM, and I guess the Prime is the PHEV hatchback we deserve?
My younger son bought a Volt and I don’t think you could pry him out of it at the point of a gun. He is a fan. He reports that he can easily go a month with the engine only firing up for its regularly scheduled exerciser routine.
The price tag for the 2024 Prius Prime has to be judged by what’s available in real life, not just the MSRP on paper.
Go to Autotrader, Cargurus, and Edmunds and try to find the base trim. There are approximately four (4) Prius Prime SE’s within 200 miles of Denver. Unless you’re exceptionally lucky, you’ll be getting the XSE, which is $37,745 after destination.
Toyota loves trimflation, and they deserve to be called out for it from time to time. It’s one of the main reasons I’m in a Clarity instead of a Prius Prime today.
While all of this is true, the Clarity is no longer produced. It was never quick, the EV model had worse-than-LEAF range (although the EV range of the PHEV model was actually pretty good for the segment), and the fuel cell model was doomed from the beginning, having disregarded the excellent infrastructure-first example of Tesla. The Clarity was Honda throwing stuff at the wall to see what stuck, and the answer was telling:
None of it.
You’re not wrong. But despite all that, in 2018 (and with 2018 tax credits) a base-trim Clarity blew a mid-trim Prime out of the water, and I couldn’t find any base-trim Primes back then, either.
My point is that Toyota’s trimflation has been hurting their value proposition for a while; this is not a one-time thing.
The price tag for the 2024 Prius Prime has to be judged by what’s available in real life, not just the MSRP on paper.
Go to Autotrader, Cargurus, and Edmunds and try to find the base trim. There are approximately four (4) Prius Prime SE’s within 200 miles of Denver. Unless you’re exceptionally lucky, you’ll be getting the XSE, which is $37,745 after destination.
Toyota loves trimflation, and they deserve to be called out for it from time to time. It’s one of the main reasons I’m in a Clarity instead of a Prius Prime today.
While all of this is true, the Clarity is no longer produced. It was never quick, the EV model had worse-than-LEAF range (although the EV range of the PHEV model was actually pretty good for the segment), and the fuel cell model was doomed from the beginning, having disregarded the excellent infrastructure-first example of Tesla. The Clarity was Honda throwing stuff at the wall to see what stuck, and the answer was telling:
None of it.
You’re not wrong. But despite all that, in 2018 (and with 2018 tax credits) a base-trim Clarity blew a mid-trim Prime out of the water, and I couldn’t find any base-trim Primes back then, either.
My point is that Toyota’s trimflation has been hurting their value proposition for a while; this is not a one-time thing.
I believe the 2024 Prius starts at $27,950 for the base model ($29,045 with destination charge), going up to $36,365 for the top of the line Limited AWD.
I remember a lot of people complaining about the original Prius being too expensive for such a small car, and how the price premium would take forever to offset with lower fuel consumption, but, now, with average new vehicle prices sitting at $47,000+, a Prius is seriously a comparative bargain.
That said, it is still more than the larger Camry ($26,420) – but that one has actually gone up more than inflation, by better than a grand.
Thanks for the heads up – misread some figures there.
Either way, its still remarkable – holding a price for 20 years when everything else skyrockets, or finding a way to drop it significantly despite increasing regulatory mandates, both commendable on Toyota’s part.
I believe the 2024 Prius starts at $27,950 for the base model ($29,045 with destination charge), going up to $36,365 for the top of the line Limited AWD.
I remember a lot of people complaining about the original Prius being too expensive for such a small car, and how the price premium would take forever to offset with lower fuel consumption, but, now, with average new vehicle prices sitting at $47,000+, a Prius is seriously a comparative bargain.
That said, it is still more than the larger Camry ($26,420) – but that one has actually gone up more than inflation, by better than a grand.
Thanks for the heads up – misread some figures there.
Either way, its still remarkable – holding a price for 20 years when everything else skyrockets, or finding a way to drop it significantly despite increasing regulatory mandates, both commendable on Toyota’s part.
Putting aside the people that are buying the RAV4 Hybrid/Prime, I think the Camry is really going to take a bigger share of the Prius market now that the 2025 is really close to the same MPG in an arguably more useful/traditional form.
The Prius seems to be part Crown and part Camry, but does that make it too indistinct to survive?
I might even wager that the Prius might not have a future generation in the same form and function, if there is one at all. Sure, in a decade or two Toyota might pull a page from the ‘domestic’s’ playbook and revive the name on some product that invokes some emotion, but no relation to the original.
Putting aside the people that are buying the RAV4 Hybrid/Prime, I think the Camry is really going to take a bigger share of the Prius market now that the 2025 is really close to the same MPG in an arguably more useful/traditional form.
The Prius seems to be part Crown and part Camry, but does that make it too indistinct to survive?
I might even wager that the Prius might not have a future generation in the same form and function, if there is one at all. Sure, in a decade or two Toyota might pull a page from the ‘domestic’s’ playbook and revive the name on some product that invokes some emotion, but no relation to the original.
Its cargo space is, quite frankly, pitiful.
I can fit my two checked bags and two carry-ons into the trunk of pretty much any midsize sedan on the market.
I got the new Prius as a rental a few weeks back, and it left me wondering whether I would leave my backpack or my laptop bag in the back seat, because I couldn’t fit both in the trunk and use the trunk cover
This is how I feel, too. They sacrificed the “spirit” of the Prius for looks and performance. (Albeit I concede it was the right move for their bottom line.)
I’ll keep my 2012 v running as long as I can, but if I ever get another Prius…it’ll be a 2022 model (last of gen 4).
Yep, As someone who has owned multiple older Prii…. The new one was a major letdown for me when I got a chance to experience it back when they first came out. They sacrificed all of the practicality that made the Prius great for style… Arguably understandably… But I pretty much lost all interest in it after experiencing it. A late Gen 4 is near the top of my list for my next car
The facelifted Gen4 undid some of the hideous restyling of the earlier years of that generation, but still – yikes. Nowhere near as yikes as it had been, but it was still a step away from the austere aerodynamic sensibility of the GenII, or the somewhat friendlier face of the GenIII.
The Gen5 isn’t what I would call friendly, but it has a more neutral demeanor in my opinion, despite its brutalist presentation.
Eh, I don’t need the Prius to look good. It was about utility when I bought one. It is reliable, economical to operate, and I can use it to carry a surprising amount of stuff back and forth from my house.
I’d take an uglier Gen 5 if it meant 60+ mpg, or more cargo space.
This is precisely how I feel, but I understand that unfortunately, aesthetics are important to most people.
I have been wondering if they could’ve hit EPA 60+ mpg with the new one if they went with a smaller ICE, or smaller %$#&#^! tires. (Me? No, I’m definitely not bitter.)
Its cargo space is, quite frankly, pitiful.
I can fit my two checked bags and two carry-ons into the trunk of pretty much any midsize sedan on the market.
I got the new Prius as a rental a few weeks back, and it left me wondering whether I would leave my backpack or my laptop bag in the back seat, because I couldn’t fit both in the trunk and use the trunk cover
This is how I feel, too. They sacrificed the “spirit” of the Prius for looks and performance. (Albeit I concede it was the right move for their bottom line.)
I’ll keep my 2012 v running as long as I can, but if I ever get another Prius…it’ll be a 2022 model (last of gen 4).
Yep, As someone who has owned multiple older Prii…. The new one was a major letdown for me when I got a chance to experience it back when they first came out. They sacrificed all of the practicality that made the Prius great for style… Arguably understandably… But I pretty much lost all interest in it after experiencing it. A late Gen 4 is near the top of my list for my next car
The facelifted Gen4 undid some of the hideous restyling of the earlier years of that generation, but still – yikes. Nowhere near as yikes as it had been, but it was still a step away from the austere aerodynamic sensibility of the GenII, or the somewhat friendlier face of the GenIII.
The Gen5 isn’t what I would call friendly, but it has a more neutral demeanor in my opinion, despite its brutalist presentation.
Eh, I don’t need the Prius to look good. It was about utility when I bought one. It is reliable, economical to operate, and I can use it to carry a surprising amount of stuff back and forth from my house.
I’d take an uglier Gen 5 if it meant 60+ mpg, or more cargo space.
This is precisely how I feel, but I understand that unfortunately, aesthetics are important to most people.
I have been wondering if they could’ve hit EPA 60+ mpg with the new one if they went with a smaller ICE, or smaller %$#&#^! tires. (Me? No, I’m definitely not bitter.)
I like that the Prius isn’t quite a Corolla or a Camry is the Toyota lineup but I agree that it needs to be more than just another hybrid car. I think a GR Prius with the GR Corolla engine and still a hybrid for more power would accomplish this.
I would love the Corolla GR powertrain in the Prius body. Use a waste heat recovery system along with a small electric motor somewhere in the drivetrain for regenerative braking to charge a smallish battery. You could use it to provide a little extra torque in off-boost driving and puttering along in traffic.
I like that the Prius isn’t quite a Corolla or a Camry is the Toyota lineup but I agree that it needs to be more than just another hybrid car. I think a GR Prius with the GR Corolla engine and still a hybrid for more power would accomplish this.
I would love the Corolla GR powertrain in the Prius body. Use a waste heat recovery system along with a small electric motor somewhere in the drivetrain for regenerative braking to charge a smallish battery. You could use it to provide a little extra torque in off-boost driving and puttering along in traffic.
Without straining too hard, this is the only car model I can think of that only got better over time. Sure, it gained weight like everything else, but it’s not like it’s a sports car where that really matters and it’s still relatively reasonable (especially the base FWD at about 3100 lbs). Since I easily beat the Corolla hybrid mileage rating, I would guess I’d do the same with the Prius, which would handily put it in 60 mpg range on cheap fuel.
Without straining too hard, this is the only car model I can think of that only got better over time. Sure, it gained weight like everything else, but it’s not like it’s a sports car where that really matters and it’s still relatively reasonable (especially the base FWD at about 3100 lbs). Since I easily beat the Corolla hybrid mileage rating, I would guess I’d do the same with the Prius, which would handily put it in 60 mpg range on cheap fuel.
Whenever I think about how to pronounce Prius, I always imagine it spoken by Sean Connery and that must be the correct way.
But Trebek’s Mother says it differently. At least she did last night.
Whenever I think about how to pronounce Prius, I always imagine it spoken by Sean Connery and that must be the correct way.
But Trebek’s Mother says it differently. At least she did last night.
the best one is the Prius V with lots of space and lots of fuel economy 😀
Crown Signia who?
Hell yeah, we are still rocking a 2014 Prius V. I can’t figure out why they weren’t more popular. America doesn’t really want wagons after all I guess
They were rather on the pricey side at a time when hybrids still had the “payoff period” stigma, plus diesels were trendy so VW was riding the wave with the Jetta/Golf wagon.
A Prius v started basically where a top-trim nonhybrid RAV4 was, and adding some options meant stepping up over the $30k mark for a Five. Sure it could be optioned to park itself but it still lacked some little creature comforts for the price like a power driver’s seat (at least in the first few years).
And they were still just weird for conventional tastes. The hybrid RAV4 saw a lot more success and while the SUV form surely helped, it was also just a more familiar vehicle type, not to mention more powerful and more equipped for the price.
Imagine the Prius V with latest-gen power and Prime EV range. It’d be like the Chrysler Pacifica but without the breakdowns.
the best one is the Prius V with lots of space and lots of fuel economy 😀
Crown Signia who?
Hell yeah, we are still rocking a 2014 Prius V. I can’t figure out why they weren’t more popular. America doesn’t really want wagons after all I guess
They were rather on the pricey side at a time when hybrids still had the “payoff period” stigma, plus diesels were trendy so VW was riding the wave with the Jetta/Golf wagon.
A Prius v started basically where a top-trim nonhybrid RAV4 was, and adding some options meant stepping up over the $30k mark for a Five. Sure it could be optioned to park itself but it still lacked some little creature comforts for the price like a power driver’s seat (at least in the first few years).
And they were still just weird for conventional tastes. The hybrid RAV4 saw a lot more success and while the SUV form surely helped, it was also just a more familiar vehicle type, not to mention more powerful and more equipped for the price.
Imagine the Prius V with latest-gen power and Prime EV range. It’d be like the Chrysler Pacifica but without the breakdowns.