The 2025 BMW X3 Has An Interior More Shocking Than Its Huge Nostrils

Bmw X3 Ts
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The new 2025 BMW X3 is an important model for the Bavarian company. While it once made building the Ultimate Driving Machines its core stock in trade, today, it’s a company with a broader portfolio. Conventional wisdom is that brands that build desirable SUVs end up with buckets of money, and the X3’s job is to help BMW score that bag.

Fundamentally, SUVs are core product for most brands these days. Any denial of such became pointless when Lamborghini and Ferrari started getting in on the action. The X3 is one of BMW’s biggest lines in the US market, shifting over 80,000 units in 2022 alone. Where the 3 Series was once the accessible darling of the BMW lineup, that mantle has now shifted.

The third-generation model sold well for BMW in its seven year reign. Now, the new X3 brings new design language, new tech, and new engines, including a hybrid option. The question will be whether it can continue the model’s strong sales momentum into a new era.

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I’ll say this about modern BMWs. You can’t miss ’em. 
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The profile view of the X3 30 shows off the model’s muscular design elements and the Hoffmeister kink.

All-New

There’s no use hiding from the elephant in the room, nor its giant nostrils. BMW has committed to a design language featuring huge kidney grilles, with only the smaller model lines spared. The new X3 doesn’t change this, but it does make them more eye catching than ever. The grilles feature bold diagonal and vertical strakes that appear akin to some kind of dazzle camouflage from the early 20th century. They also get outlined with glowing contour lights to really draw the eye.

Besides the nose, though, it’s an otherwise modern and clean design. The basic proportions are largely rectangular, with BMW ignoring the temptation to go for a steeply-sloping roof that would unduly cut headroom and cargo space. The X3 almost rides low enough that has you wondering if automakers are flirting with wagons again, but its overall height keeps it in the SUV class.

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The M50 features horizontal grille slats by virtue of being an M-class model.

BMW bills the X3 as suitable for “everyday use, weekend adventures, and cross-country journeys,” though we’re about a decade past anyone pretending they’re buying one for off-road use. Still, in the US, all models will come with BMW’s xDrive AWD system.

Two main models will be available from launch. The X3 30 xDrive starts at $50,675 including destination charges. It will feature a 2.0-liter turbocharged four-cylinder engine, good for 255 horsepower and 295 pound-feet of torque. It’s assisted by a 48-volt mild hybrid system, too. It’ll propel the X3 to 60 mph in just six seconds flat.

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Glowing nostrils are a love-it-or-hate-it feature. I’m not sure I could turn them down. I’m obsessed.

Cashed-up buyers can go for the X3 M50 xDrive instead, which begins at $64,100. It gets BMW’s 3.0-liter inline-six, complete with turbo and 48-volt mild hybrid system. It offers a mighty 393 horsepower and 428 pound-feet of torque, and is paired with an 8-speed automatic transmission. BMW also claims that new “extremely rigid” model-specific engine mounts provide supreme responsiveness from the drivetrain. All that extra power will rocket the X3 to 60 mph in just 4.4 seconds—a number once the purview of real supercars.

Notably, both trims drop the “i” which BMW formerly used to designate models fuel injection. Going forward, “i” will only be used for BMW’s all-electric models.

BMW is serious about efficiency with the X3, hence the mild-hybrid systems on both engines. Other details include the flaps which block airflow through the grille for better aerodynamic efficiency, and the fact that both engines can use variable valve timing to implement the Miller cycle for better fuel economy.

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The X3 30 has a sharp, clean interior, but…

Inside, BMW has gone for a cutting-edge, futuristic look, with bold lines in contrasting colors. Call it interesting, or call it lurid, but it’s certainly not blending in with any of the competition. The base model is sharp, but not too crazy. However, BMW has chosen to show off the M50 xDrive in wild fashion. It’s, uh…particularly eye catching in the way it proudly displays the M colors, red and blue.

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The M50 takes it up a notch.
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“Black, brown, red and blue” is a bold combination, whether you’re talking about a car interior or an ice cream sundae.

With an interior like that, your friends will certainly remember their first trip in your BMW. It’s a look that would be a bit over the top for a special limited-edition sports model. It’s surprising to see BMW go ham on the M colors in what is fundamentally an SUV, even if it’s a moderately fast one.

The X3 will feature a large touchscreen and a screen for the instrument cluster, with the system running the latest iDrive 9 infotainment software. According to BMW, it’s focused on improving touch and voice controls to allow for a more “driver-focused cockpit” with less buttons and switches. It provides for a clean interior, but fans of bespoke tactile controls may be disappointed. A worthy feature, however, is the Augmented View function when using navigation. It will display a live video stream from the driver’s perspective on the interior display, with animated arrows overlaid to indicate the correct way to progress through difficult junctions.

Another interesting option is BMW’s innovative Parking Assistant Professional with Maneuver Assistant. It goes above and beyond traditional parking assists, allowing the driver to “record” complex parking maneuvers for later use. Using GPS and the recorded trajectory data, the X3 can automatically execute advanced parking maneuvers on command. This can be controlled from either inside the car, or from the outside via a smartphone app. If you’ve got a weird driveway or parking spot that’s a little hard to get to, you might find this feature to be a great tool.

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Similarly, if you have a long driveway, Backup Assistant can drive the X3 backwards for up to 650 feet on a route that you formerly drove in forwards. If your nouveau-riche college friend just bought a mansion with a winding one-way driveway, this could pay for itself in no time flat.

Ultimately, the X3 has become a vital pillar of BMW’s lineup in the US. It’s a top seller for the brand, and it will want to see that continue. The engines are competent, the tech should be too. It will thus come down to looks, and whether the model’s intended audience will accept them. With the bold direction the new model is taking, the X3 could really go either way.

Image credits: BMW

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113 thoughts on “The 2025 BMW X3 Has An Interior More Shocking Than Its Huge Nostrils

  1. Loving the BMW interior craziness right now. Audi? Grey on the outside, black on the inside…

    BMW? There is an XM for sale near me which is Sao Paolo Yellow with a blue and brown interior. Fuck yes.

  2. So, I see Joe Farcus has made the career move away from designing Carnival cruise ship interiors to those of BMWs? Curious change after so many years, but, good for him, I guess

  3. So, I see Joe Farcus has made the career move away from designing Carnival cruise ship interiors to those of BMWs? Curious change after so many years, but, good for him, I guess

  4. People rag on the Pontiac Aztek all the time because it’s ugly. I tend to not entirely agree, but for the purposes of this comment, let’s go with it. Compared to this aberration, the Aztek is downright beautiful.

    Yet, even so, I’m sure the new X3 will never make it on one of those clickbait ugly cars list.

  5. People rag on the Pontiac Aztek all the time because it’s ugly. I tend to not entirely agree, but for the purposes of this comment, let’s go with it. Compared to this aberration, the Aztek is downright beautiful.

    Yet, even so, I’m sure the new X3 will never make it on one of those clickbait ugly cars list.

  6. This is ungodly and I’m not even going to rant about it because it doesn’t deserve the attention. BMW are awful and have gone back so hard on their elegant design history that I’m gonna have to start hating on those too just out of principle for what the company has become.

    1. I have a VERY strong feeling that this a lot of this new design language is heavily catering towards overseas/emerging markets and not US/European buyers. Hence the big stray away from their classic/historical designs.

  7. This is ungodly and I’m not even going to rant about it because it doesn’t deserve the attention. BMW are awful and have gone back so hard on their elegant design history that I’m gonna have to start hating on those too just out of principle for what the company has become.

    1. I have a VERY strong feeling that this a lot of this new design language is heavily catering towards overseas/emerging markets and not US/European buyers. Hence the big stray away from their classic/historical designs.

  8. I’m a dyed in the wool BMW appreciator but I am really struggling with their current designs. While this isn’t a war crime like the current 7 series, iX, XM, and 4 series are, it’s still appalling. It looks like an X1 that went off to college and gained 20 pounds in cheap beer and dining hall weight.

    Making your more desirable, more expensive, “real” (rear wheel drive, straight 6) BMW the spitting image of your entry level, rebadged Mini is certainly a decision. And then we have the interior that’s completely devoid of buttons and covered in Autozone trim pieces. In a $60,000 car.

    My initial take is this is 3/10. This is an extremely important car for BMW and they completely borked the design. Whether or not that will actually matter remains to be seen. Last I checked people are still lining up to buy Bimmers and their target consumer in 2024 doesn’t give a rat’s ass how the car looks as long as it gets them the attention they crave.

    I wonder if they’re sandbagging this model a bit to try to get more people into the eventual iX3? Anyway, a 6 cylinder X3 was going to be on my shopping list next round but I’m not touching this abomination…

      1. I think the current X1 is a really attractive car and it’s a useful/spacious package. If you want entry level luxury it’s a really solid choice. I’m an insufferable asshole who would insist on buying a straight 6/rear wheel drive BMW over a badge engineered Mini, but for normies it’s a great car.

        Unfortunately the M Lite trim apparently sucks…but that doesn’t surprise me since I drove the last gen X2 M35i and found it to be extremely hyper and disconnected feeling. I also have no idea why the only transmission across the board is a DCT. But still…if you want to spend $40,000ish on a crossover and value a luxury badge I think it’s a good choice.

  9. I’m a dyed in the wool BMW appreciator but I am really struggling with their current designs. While this isn’t a war crime like the current 7 series, iX, XM, and 4 series are, it’s still appalling. It looks like an X1 that went off to college and gained 20 pounds in cheap beer and dining hall weight.

    Making your more desirable, more expensive, “real” (rear wheel drive, straight 6) BMW the spitting image of your entry level, rebadged Mini is certainly a decision. And then we have the interior that’s completely devoid of buttons and covered in Autozone trim pieces. In a $60,000 car.

    My initial take is this is 3/10. This is an extremely important car for BMW and they completely borked the design. Whether or not that will actually matter remains to be seen. Last I checked people are still lining up to buy Bimmers and their target consumer in 2024 doesn’t give a rat’s ass how the car looks as long as it gets them the attention they crave.

    I wonder if they’re sandbagging this model a bit to try to get more people into the eventual iX3? Anyway, a 6 cylinder X3 was going to be on my shopping list next round but I’m not touching this abomination…

      1. I think the current X1 is a really attractive car and it’s a useful/spacious package. If you want entry level luxury it’s a really solid choice. I’m an insufferable asshole who would insist on buying a straight 6/rear wheel drive BMW over a badge engineered Mini, but for normies it’s a great car.

        Unfortunately the M Lite trim apparently sucks…but that doesn’t surprise me since I drove the last gen X2 M35i and found it to be extremely hyper and disconnected feeling. I also have no idea why the only transmission across the board is a DCT. But still…if you want to spend $40,000ish on a crossover and value a luxury badge I think it’s a good choice.

  10. I think it’s good. There’s a touch of Neue Klasse, which is welcome. Clean and modern surfacing.

    The interior is atrocious and a deal breaker. It’s both ugly and cheap looking.

  11. I think it’s good. There’s a touch of Neue Klasse, which is welcome. Clean and modern surfacing.

    The interior is atrocious and a deal breaker. It’s both ugly and cheap looking.

  12. For the record I’ve never really been a BMW fan but I could acknowledge their performance and for a while the design but at this point, honestly, what the hell are they doing?

    Obviously it’s working because they haven’t made any abrupt changes so they must be selling but personally.. these things look awful from every angle, inside and out.

  13. For the record I’ve never really been a BMW fan but I could acknowledge their performance and for a while the design but at this point, honestly, what the hell are they doing?

    Obviously it’s working because they haven’t made any abrupt changes so they must be selling but personally.. these things look awful from every angle, inside and out.

  14. You know what I don’t see? Any goddamn buttons.

    200 inches of bullshit screen for a winamp skin and no sensible way to tell the car “make air hot or cold”.

  15. You know what I don’t see? Any goddamn buttons.

    200 inches of bullshit screen for a winamp skin and no sensible way to tell the car “make air hot or cold”.

  16. “Shows off…the Hoffmeister kink”? If I didn’t squint and look real hard, I’d miss it.

    The surfacing of the body side, as indicated by the reflections in the lead photo, is a little odd.

    I do admire the risk they took in the interior.

  17. “Shows off…the Hoffmeister kink”? If I didn’t squint and look real hard, I’d miss it.

    The surfacing of the body side, as indicated by the reflections in the lead photo, is a little odd.

    I do admire the risk they took in the interior.

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