The Homely-Cute Gumdrop Is The Hallmark Of Utility Vehicle Photography: Cold Start

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I have a lot of automotive predilections and near-fetishes that seem peculiar, even to myself. And yet, at the same time, I’m powerless to fight against them; they have the power to stay my gaze and grab my attention like a sky-herd of owls seizing an abandoned prairie-meatloaf. One category of these predilections is the type of utility vehicle that is known by various names: cab-over, one-box, bread loaf, hoodless wonder, you name it. Sometimes they’re trucks, sometimes vans, sometimes buses, but they’re always strangely appealing.

And, even better, when photographed for their brochures and advertisements, there seems to be some unspoken rule that a full-frontal picture must be taken of their strange, cute-ugly gremlinly faces. All seem to have roughly the same sort of gumdrop shape and proportions, along with very expressive arrangements of lights, bumpers, grilles, and the other elements and details that form the front end of an automobile.

I love these front-end views of these utility vehicles, so I’m going to share a bunch of mid-century (and some ’70s) examples with you, until you either delight and agree with me or run away, screaming.

Honestly, either reaction works, so let’s dig in.

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Unic has an unfortunate name but was an early 20th-century maker of passenger cars and trucks. This particular one has a great, sort of Art Deco-ish look, and I think those inner lamps are part lamp and part horn?

 

 

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Ford of Britain’s Thames vans were analogous to American Ford’s Econoline – the ubiquitous workhorses that formed the backbone of a nation’s move-crap-around network. They had a good, gremliny face, even with detailing that suggested a nose, a rarity on these sorts of machines.

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Ford of Germany built the Taunus Transit, which used the V4 and V6 engines from the Taunus passenger cars. Also, with a great, slightly worried-looking face.

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Possibly the best-known in this category, Volkswagen’s rear-engined Type 2 buses and vans all had simple, grille-less faces. As I’ve noted before, these could take on some very specific Muppet-related looks.

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The Hanomag Garant had a lot of swoopy, curvy details, and, as shown here in green, was highly reminiscent of some sort of bulky frog or toad.

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The legendary Mercedes-Benz Unimog is an interesting, go-anywhere example of this cabover/one box design philosophy, and the addition of the high ride height and huge tires gives the machine a more rugged sort of character; it’s more feral, less civilized.

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We’ve got another Hanomag here, A Kurier, essentially the same body as the Garant, but in red, far less froggy. This is a great example of the suggestive power of color.

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Saviem (Société Anonyme de Véhicules Industriels et d’Équipements Mécaniques) was part of Renault, and made all sorts of trucks and buses and other hardworking machines. This 1963 Saviem S5 is a great example, and has a great cabover-gumdrop-gremlin face, as seen from the front, with just enough oddly whimsical detailing – check out the eyebrow-like swoops over the headlamps – to make it a great example of this genre.

Some manufacturer needs to bring back a modern truck or van with these proportions and this sort of evocative and expressive face! They feel like creatures, and I think more strange creatures roaming around our roads, delivering our beer and toilet paper and selling us tacos and ice cream can only be a net positive for society, right?

Right.

44 thoughts on “The Homely-Cute Gumdrop Is The Hallmark Of Utility Vehicle Photography: Cold Start

  1. Saviem (Société Anonyme de Véhicules Industriels et d’Équipements Mécaniques) was part of Renault,…

    Seriously? The Anonymous Society Industrial Vehicles and Mechanical Equipment?? Were they not proud of their work? Or were they on the lam from the law‽ Gendarme! Regardes! Le criminel s’échappe !

  2. Top B&W photo, UNIC looks like something the Cone Heads used to emigrate from France in. It just fits.

    Unimog just says “Here to work, GTF out of the way or be crushed.”
    Which is why I want one, asap.

    Torch you forgot the early VW Bus face. WTF?

    Are you still on drugs? Or as my Mom would say, “Are you on the pot?”

  3. There’s a respect I have for truly utilitarian vehicles. Which isn’t to say that they can’t look stylish, just you can tell they were built for a purpose.

  4. I have to say, I love cars with slightly worried faces. They look like recently potty trained kids hurrying towards a bathroom before it is too late.

        1. I fully expected to see a UAZ 452 “Buchanka” on this list. The old joke is that they arrived from the factory already rusty.

          They’re still in production, somehow.

          1. I remember reading a review in which the reviewers found a piece of welding rod stuck to the interior somewhere and then painted over. Textbook definition of indifferent build quality

    1. A lot of older trucks in Europe had front tow hitches. Mercedes NGs and SKs, Ivecos and Magirus Deutz’, Scanias and Volvos. The Volvo FMX has the hitch in the front bumper still.

  5. Presumably Citroën’s trucks didn’t quite meet the homely-cute gumdrop criteria and so didn’t make the cut? After all, they were nicknamed Belphégor after the titular character of a popular French TV series https://en.m.wikipedia.org/wiki/Belphegor,_or_Phantom_of_the_Louvre which I’ve not yet seen but I’m given to understand the phantom was indeed homely but not so cute.
    A couple of images from brochures:
    http://www.citroenet.org.uk/utilities/belphegor/images/01.jpg
    http://www.citroenet.org.uk/utilities/belphegor/images/04.jpg
    Among the clever touches these trucks had were windows in the front in the footwells for greater visibility for drivers when negotiating the narrow streets so common to European cities.

  6. So, if fugly is part of the contemporary lexicon, can i nominate cugly? how someone, who hasn’t read your intro here, disambiguates the new word might say a lot about their outlook on life.

    1. I’d choose the Unimog and dive to the ground so it goes right over me and I live to see other car faces as well as human faces and dog faces.

  7. To me the Unic and Thames, the first two detailed, looked like they had drawn in eyes and I was surprised that Jason hadn’t complained about it.

    It was only once I scrolled down to the cyclopses that I realized that the eyes were actually the rear windows.

  8. This can’t be complete without the original VW bus and its exaggerated widow’s peak face. Although it’s hard to read any particular personality or emotion into it. Maybe an owl?

  9. We clearly have our Bert with the VW, but which one of these is the Ernie? The color on the Thames is all wrong but it has the most cheerful expression.

    1. I imagine the Thames in particular having an Anthony Daniels-esque lilt: “Oh, dear, you want me to carry all that? Oh, heavens.”

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