Which Face Do You Choose?: Cold Start

Cs K701
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This is kind of a tough choice, but I think it’s important, and important that we figure this out. I have here two Volkswagen K70s, VW’s first front-engined, liquid-cooled car, in its two primary front-end variants: the L version on the left, with its quad round headlamps, and the original K70 look with those big, rectangular headlights. Which do I like better? It’s actually kind of tricky to decide here, which surprises me: usually in these lighting situations, one version just hits me on a gut level, and I just know. This time, I’m really not sure.

I like the quad round lamp look a lot; it’s a classic, and looks great on many cars. But those big rectangular lamps aren’t just rectangular sealed beams, they’re bigger and have a more clear lens and overall have more depth and inner detail. They’re also not set all the way to the outer edges of the grille, which is a strange but interesting choice.

Man, I’m kinda stumped. I keep thinking I’ll choose quad round, but something about the rectangular ones makes me hesitate!

Well, I encourage all of you to take a solid 45 minutes to stare at this page and meditate on it, intently.

Cs K70 2

While you’re doing that, it’s worth reflecting on the K70, because it’s a really interesting car. The crisp and airy design may feel a bit familiar, and if it does, that’s because you may be sensing the influence of the NSU Ro80, because the VW K70’s not-so-secret secret is that it started life as the NSU K70.

Cs K70 Nsu

The K in K70 stands for kolben, the German word for “piston.” They have a different word for everything, don’t they? Piston is noted to differentiate the car from the Ro in Ro80, which referred to the rotary Wankel engine in that car. This was supposed to be NSU’s little, more conventional sibling to the exotic Ro80. But, before that could really happen, VW bought NSU in 1969, and only about 23 NSU-badged K70s were built.

Cs K70 3

VW made a few tweaks so they could use a few parts-bin parts on the K70 and stuck VW badges on it and sold it from 1970 to 1975, introducing the world to the strange and perverse idea of a front-wheel drive, front-engine VW cooled by strange liquids like “water.” And maybe antifreeze.

It’s funny looking at VW’s ads and brochures for the K70 because they do note that it’s “different” and unusual, even though by the standards of the rest of the world, this was the “normal” car, and VW’s air-cooled, horizontally-opposed, rear-mounted cars were the weird ones.

The K70 competed with VW’s own Type 4 line, their unibody, premium development of the old Beetle-inspired DNA. The K70 is generally considered a flop, but they did make over 200,000 of them, so it’s not really that much of a flop, because those are decent numbers, just not by ’70s VW standards, I guess.

Even though VW bought NSU, in terms of technical DNA, NSU and Auto Union (bought by VW in 1964) took over VW, and modern VW is really more of an NSU/Auto Union than it is original VW, since all the cars are front engined/FWD and not the core VW rear-engine/air-cooled. Sure, the K70’s longitudinal engine and exciting weirdness like inboard front brakes didn’t define the transverse engine orthodoxy to come, but as VW’s first liquid-cooled, front-driver, it was a fascinating harbinger of what was to come.

But I’m still not sure what face I’d pick.

 

76 thoughts on “Which Face Do You Choose?: Cold Start

  1. I picked the quad round because it reminds me of my parents’ ’80 Dasher, which was the biggest piece of junk they ever owned. Still, nostalgia for something 3 year old me rode around in for a bit.

  2. I like the quad rounds, even though I generally feel a little put off by round pegs in square holes. Once Jason mentioned how the rectangular lights were set in from the edges just a bit, I couldn’t look back. I love that.

  3. I agree with you that it is a tighter decision than I was expecting, but in the end I think the quad round front end is the way to go. The decider for me is that the round headlight front end looks alert and happy, while the square lights make the car look intent and serious. Back when this car was new I might have had a different opinion, but with today’s carscape dominated by overly aggressive styling, the wide-eyed, eager ‘all right, let’s go!’ expression the quad round light facia seems to have appeals to me.

  4. Quad round. The rectangular lamps look to have been swapped into the same space as the quads without changing the grille or stamping/moulding a new part. That would have been costly for a lame duck vehicle that did not sell in large numbers.

    The K70 had a reputation for great sightlines and decent build but anemic performance. Those inboard brakes are pretty awesome.

  5. I’m going to go with the square lights. To my American eyes they evoke a more ’80s aesthetic as opposed to the ’70s feel of the quad rounds. I know the Euros were rocking rectangular and composite lights much earlier than we were.

    1. Agreed. It’s an angular car, so it should have angular lights. Plus the squares are purposeful, whereas all the moon-eyes look overwhelmed. I want my headlights to peer forward seeking danger; the rounds look like the car caught itself by surprise in a mirror.

  6. I’m going with quads because if the bad guys start shooting at you, there’s a better chance you’ll have at least one functioning headlight left if you start with four rather than two. This happens to me all the time.

  7. The 3/4 view of the NSU 70 sold me on the squares. It just looks right.

    Otherwise, I’m usually a round guy except when the Euro headlights are bespoke and integrated like a Citroen SM or a BMW 2000 Coupe.

  8. My immediate reaction was quad rounds because quad rounds, but I honestly think the rectangular headlights work better with this car. They look like they belong there more. If the round headlights were bigger and fit the space better I would have gone with them.

  9. Begrudgingly I’m going with the quad rounds, but only on the VW version as they complement the VW badge. It’s hard to go wrong on such a handsome little car, though.

    1. +1 for the square lights. I feel like they have a better balance between headlights and grille and just look kind of clean and neat compared to the quads.

  10. I own 5 cars with round headlights, so I guess I’m a ’round man’, but in this case the car is so rectangular itself in it’s styling, that I would go with the square ones!

  11. I would normally go for the quads, but I like them recessed just a little more under the leading edge of the hood. These look kind of bulgy and anxious. I vote square by a hair.

  12. Two headlights, both alike in dignity, in fair Autopia where we lay our scene.
    From ancient grudge break to new mutiny, where civil blood makes civil hands unclean.

  13. We need a poll!
    Quad rounds all day long. They provide a nice contrast to the rectangular snout and look friendlier overall. Also, there’s always just something attractive about quad lamps. I bet the quad rounds will win by a 2:1 margin. Then Adrian will step in and tell us that we’re wrong. 🙂

  14. The quad headlights are the clear winner. However, they hide a dark secret that many may overlook. They come with an ugly ass bumper.

    Give me the quads with the bumper from the squares.

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