You Must Choose: The Two Best-Known Fish-Based Car Hood Ornaments

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Generally, the automotive world is fairly focused on land, mostly because that’s the primary place car owners tend to use their vehicles, Amphicars aside. That also could be why car names tend to be focused on land-dwelling animals and other things, but not exclusively. There are some aquatic-animal-named cars out there, but not too many. Some have secondary names from aquatic animals, like the Chevrolet Corvette Sting Ray, but for this moment, I want to focus on what I believe are the two best-known cars named for fish: the Plymouth Barracuda and the AMC Marlin.

Importantly, both of these cars could be had with hood ornaments, and, even more importantly, these hood ornaments featured fish. I believe these are the most-produced OEM fish-based hood ornaments, and the approaches taken by the two companies to the design of these pescatorial hood ornaments are similar and yet quite different, so I think they’re worth evaluating. Because, again, it’s important, dammit.

Both of these fish-cars were similar sorts of muscle car fastback designs, and both quite appealing in their own ways. As is expected from AMC, the Marlin is the stranger of the two, with slightly more awkward – but still quite engaging – styling. The original concept for the Marlin was a concept car based on the Rambler American named for another fish, a tarpon.

Tarpon

The production Marlin had a higher roof and more awkward proportions, arguably, but retained the fastback and pillar-less design that gave the car its unusual charm.

Marlin 1

Plymouth’s Barracuda was the more popular of the fish-cars by a pretty significant margin, and I think the Barracuda had a bolder look, mostly due to that huge, curved rear window glass:

Barracuda

They weren’t actually ever painted in cool stripes like that; this was just some brochure magic. Also, here’s a better view of that fantastic, massive rear window glass:

Cuda2

But look, as much fun as this is, I don’t want to get sidetracked into a full discussion of the aesthetics of these two fastbacks; we’re here to decide which car had a better rendition of a fish on their hoods. So, with that in mind, let’s look at these two fish hood ornaments:

Fish Hoodornaments

Look at these! Two similar yet quite different approaches to making a chromed fish on the end of your hood appealing. I think the Barracuda may have had a harder job here, since I think it’s the uglier of the two fish in reality, though I’m not sure how much of a looker a Marlin really is:

Thefishes

So, let’s consider the two approaches carefully: the Barracuda takes a side view of the fish, embraces its long narrowness, and stylizes the fish quite effectively, simplifying its forms until it becomes sleek and machine-like. The stylized fish is set over a circle, which significantly, doesn’t bound the fish, which breaks through its edges at either end. The result is powerful and sculptural, but perhaps a bit static.

The Marlin’s approach is quite different; we have a view of a leaping marlin, its body curving dramatically and gracefully into a swoosh. This one is bounded by a circle too, but in the Marlin’s case the fish is not just entirely contained within the chromed circle, it’s contained quite easily and with generous room, making the fish feel a bit small. The interior isn’t an empty void like the Barracuda one, either; a bluish-transparent plastic insert with a cocentric circle pattern fills the space, evoking water ripples or a target or a radar scope, depending on your state of mind.

It’s tricky, I’m really not certain which fish ornament I prefer; I think the Barracuda is more clean and bold, but the Marlin is doing some interesting things, too.

Here, if it helps you decide, you can listen to two songs relating to these fish. First, Barracuda by Heart:

A classic! What a banger about a fish! For the Marlin, we have George Strait’s Blue Marlin Blues:

Also a solid fish-themed song!

Okay, time for you to put down whatever other bullshit you’re doing, really focus and choose:

Also, feel free to explain yourself or argue or berate or cajole or evangalize or whatever in the comments! It’s fun! At least fun-ish!

 

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73 thoughts on “You Must Choose: The Two Best-Known Fish-Based Car Hood Ornaments

  1. I prefer the Barracuda’s ornament mostly because the Marlin one, while certainly dynamic, seems (from a 21st century perspective) so familiar as to be cliche. Even by the mid-20th century when these were new, you’d see that familiar pose on any given deep-sea fishing enthusiast magazine cover or boat charter brochure, so given the car’s name, the ornament logo is just kinda low-hanging fruit. Obvious. Yawn. I’m not saying the Barracuda one is a particularly imaginative choice (again, given the car’s name), but… one just didn’t see barracudas all that often, on magazine racks or whatever. And what they did with that admittedly kinda homely fish is turn it into an iconic jet-age avatar for speed and sleek danger, almost like an alien weapon of some sort. They chose all the right badass details from the actual fish, left off the scruffy bits, and made it look awesome.

  2. I prefer the Barracuda’s ornament mostly because the Marlin one, while certainly dynamic, seems (from a 21st century perspective) so familiar as to be cliche. Even by the mid-20th century when these were new, you’d see that familiar pose on any given deep-sea fishing enthusiast magazine cover or boat charter brochure, so given the car’s name, the ornament logo is just kinda low-hanging fruit. Obvious. Yawn. I’m not saying the Barracuda one is a particularly imaginative choice (again, given the car’s name), but… one just didn’t see barracudas all that often, on magazine racks or whatever. And what they did with that admittedly kinda homely fish is turn it into an iconic jet-age avatar for speed and sleek danger, almost like an alien weapon of some sort. They chose all the right badass details from the actual fish, left off the scruffy bits, and made it look awesome.

  3. When I was eight, our next door neighbors bought a light aqua Rambler Marlin with its fish in a baby pool logo. For a New York minute it was the coolest car in the neighborhood. Then, several months later, the guy across the street purchased a new Dodge Charger, which showed everyone what could be done with that body style. It was no contest. Plus, the Charger lived up to its look. The Marlin, not so much. In ‘67, Plymouth upped the ante with its second gen (my favorite) Barracuda with fastback, coupe and convertible models that looked as sleek as its namesake. And it had a better logo, too. The Barracuda logo evinced menace, power and speed. The Marlin logo looked like a guppy squirming in a puddle on the floor, not the magnificent fighting fish it should have portrayed. Barracuda wins in the logo contest and once again AMC is left to ponder an almost win.

  4. When I was eight, our next door neighbors bought a light aqua Rambler Marlin with its fish in a baby pool logo. For a New York minute it was the coolest car in the neighborhood. Then, several months later, the guy across the street purchased a new Dodge Charger, which showed everyone what could be done with that body style. It was no contest. Plus, the Charger lived up to its look. The Marlin, not so much. In ‘67, Plymouth upped the ante with its second gen (my favorite) Barracuda with fastback, coupe and convertible models that looked as sleek as its namesake. And it had a better logo, too. The Barracuda logo evinced menace, power and speed. The Marlin logo looked like a guppy squirming in a puddle on the floor, not the magnificent fighting fish it should have portrayed. Barracuda wins in the logo contest and once again AMC is left to ponder an almost win.

  5. If the Marlin broke out of the border like the Barracuda does it would be so much better – larger to give it more sculptural detail, and a sense of uncontainable dynamism.

  6. If the Marlin broke out of the border like the Barracuda does it would be so much better – larger to give it more sculptural detail, and a sense of uncontainable dynamism.

    1. How many others had to do like I did, and do a Google search on the Citroen Nemo?
      It’s a neat-looking small cargo van, with a bit of a resemblance to an S-Cargo.
      (Why can’t we get cool stuff like that in the U.S.?)

      1. I saw an ad recently that said ‘If the grass looks greener on the other side of the fence, it’s probably because your neighbour’s septic tank is leaking. Call xxx-xxxx for septic tank services’.

        Comparing the Nemo to a sewage leak is arguably somewhat harsh on the sewage, because no-one intended the leak, whereas the Nemo is the result of deliberate choices by its designers.

        I expect you’re looking at it and thinking it has the practicality of a van with the driveability of a small car, but actually it’s the other way around: it drives like a cheap van, and is as practical as a small car. It also has the performance of an economy car, and the economy of a performance car, if I remember correctly. I don’t know if you saw the 0-60 times, but the manufacturer claimed the quicker ones do it in 16.5s.

        The Doblo and Berlingo are a bit more useful, but they’re still a hard sell even in Europe, let alone in the US. They’re cheap to make given the companies already build the vans, but they’d definitely never exist if they were stand-alone models.

        I think these days you lot get the Transit Connect van-with-windows variants. VW Caddy too, maybe? Much better compromises than the Nemo.

    1. How many others had to do like I did, and do a Google search on the Citroen Nemo?
      It’s a neat-looking small cargo van, with a bit of a resemblance to an S-Cargo.
      (Why can’t we get cool stuff like that in the U.S.?)

      1. I saw an ad recently that said ‘If the grass looks greener on the other side of the fence, it’s probably because your neighbour’s septic tank is leaking. Call xxx-xxxx for septic tank services’.

        Comparing the Nemo to a sewage leak is arguably somewhat harsh on the sewage, because no-one intended the leak, whereas the Nemo is the result of deliberate choices by its designers.

        I expect you’re looking at it and thinking it has the practicality of a van with the driveability of a small car, but actually it’s the other way around: it drives like a cheap van, and is as practical as a small car. It also has the performance of an economy car, and the economy of a performance car, if I remember correctly. I don’t know if you saw the 0-60 times, but the manufacturer claimed the quicker ones do it in 16.5s.

        The Doblo and Berlingo are a bit more useful, but they’re still a hard sell even in Europe, let alone in the US. They’re cheap to make given the companies already build the vans, but they’d definitely never exist if they were stand-alone models.

        I think these days you lot get the Transit Connect van-with-windows variants. VW Caddy too, maybe? Much better compromises than the Nemo.

  7. While technically not a hood logo, please allow me to go off topic and cast my vote for the best fish-themed automotive logo, the amazing fender logo from the Opel Manta A.

    1. If you’re going there, include the Chevy Corvette Stingray badge/fender ornament. It’s tied with the Opel for best, which means the Opel wins due to obscurity.

  8. While technically not a hood logo, please allow me to go off topic and cast my vote for the best fish-themed automotive logo, the amazing fender logo from the Opel Manta A.

    1. If you’re going there, include the Chevy Corvette Stingray badge/fender ornament. It’s tied with the Opel for best, which means the Opel wins due to obscurity.

  9. Barracuda, but it’s close.

    Barracuda would have won by a landslide if Plymouth had better played up the teeth these things have. They’re quite fearsome looking, if largely harmless to us.

    Also, the Marlin name belongs not on a car, but on a watch. The Timex Marlin predates the AMC, and is perhaps one of the all-time great evocative names for a sporty but not over the top timepiece, with much more dynamic graphics used over the years.

  10. Barracuda, but it’s close.

    Barracuda would have won by a landslide if Plymouth had better played up the teeth these things have. They’re quite fearsome looking, if largely harmless to us.

    Also, the Marlin name belongs not on a car, but on a watch. The Timex Marlin predates the AMC, and is perhaps one of the all-time great evocative names for a sporty but not over the top timepiece, with much more dynamic graphics used over the years.

  11. Went Barracuda, I’m told mom had one of those in the late 60’s when she met my dad. Aparently one of my cousins broke that huge curved back window and it cost fortune to replace.

  12. Went Barracuda, I’m told mom had one of those in the late 60’s when she met my dad. Aparently one of my cousins broke that huge curved back window and it cost fortune to replace.

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